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Best places to sell jewelry for the most cash in 2024

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In this guide, we present an overview for how to sell your jewelry, and we look at the best ways to sell jewelry, including our top recommendations, which might surprise you.

Our recommendations are based on:

  • Online reviews from customers
  • Speed to cash
  • Better Business Bureau ratings
  • Reports from reputable publications
  • Age of the company
  • Location of the jewelry buyer (based in the U.S.)
  • Ease of use of their websites
  • Transparency into their process
  • Overall sentiment that these are quality businesses that care about their customers

Best jewelry buyers: Our top choices for selling jewelry

‌These are our recommendations for the best jewelry buyers:

Not ready to sell today?

If you make jewelry and want to know where to sell it, this Reddit thread and community has all the answers:

Where can I sell my jewelry for the most money?

Unless you need the cash immediately, an online jewelry buyer is in the best position to offer you the highest price, as they benefit from not needing expensive retail rent, and you benefit from the competitive online market.

Other benefits of selling to an online jewelry buyer include that a quality buyer will provide free, door-to-door shipping, the privacy of never leaving your house, and full insurance.

That's why we like online jewelry buyer CashforGoldUSA and its sister sites. The process for selling your jewelry is easy, and it works the same for gold, silver, diamonds and other precious metals and gems:

  1. Go to CashForGoldUSA, CashforSilverUSA or Diamonds USA and plug in your name, email, phone number and preferred shipping company. You'll be given the option to include photos, which we highly recommend.
  2. Within three days, you'll receive a mailer, or print your FedEx mailer immediately
  3. Pack up your goods, and drop them off: 100% free shipping
  4. Receive an offer within the day
  5. Once the offer is accepted, get paid within 24 hours via Paypal (may be subject to PayPal fees) or a check that can be sent by regular mail or, for an additional fee, overnighted

We like this family-owned company for many reasons, including that they give a 10% bonus when you send in your shipment within a week. Here are some other benefits:

Pricing and payment

  • Get paid within 24 hours
  • 10% bonus if you send your item within 7 days
  • 100% highest price guarantee


  • Better Business Bureau rating of A+
  • Founded 2005
  • 4.4/5 Trustpilot stars

Safety and insurance

  • Free, secure mailer or FedEx package sent to your home
  • Buys gold, silver, platinum jewelry, watches, coins and scrap
  • Insurance up to $100,000

Value add

  • Guaranteed highest price
  • If you do not accept their offer, you can get your item back immediately, free of charge
  • Your choice of shipping: USPS or FedEx, or print label at home for fastest process
  • Accepts all diamonds, gold, sterling silver and gemstones regardless of size or quality

Ready to sell? Here's what else you should know:

3 things to know before you sell unwanted jewelry

Learn about your jewelry before you look for jewelry buyers. While your pieces might have sentimental value to you, that won't necessarily net you the highest price. Don't walk into your jewelry selling experience showing a lack of knowledge! Come to the negotiating table with knowledge and confidence. 

  1. Note special features of your jewelry: Is there anything that would make your jewelry stand out from the average piece? Does it have a noted artist or designer attached to it? Any rarities worth mentioning?
  2. Research market prices: In the next section, we've linked three important resources that have up-to-date market information for diamonds, gold and silver. This will help you understand what these materials are worth in the market, so you can negotiate better. 
  3. Get competitive offers: Get two to three offers from different types of old and used jewelry buyers. You can use that information to negotiate the best price.  

How to sell diamond jewelry

Before you sell diamond jewelry, educate yourself about the value of your diamond. Learn about the cut, carat and clarity of the diamond. Also understand that there is a big difference between what you (or someone else) paid for the diamond versus its resale value. We’ve published a guide to selling diamonds: More on how to sell diamonds and diamond jewelry

How to sell gold jewelry

Gold jewelry, unless it is a brand, is typically melted down for scrap, and sold at slightly above melt price for the price of gold that day. This guide explains how to understand the value and price of your gold, as well as where to sell it for the highest price.

How to sell silver jewelry

Silver is far less valuable than gold, but it is also a precious commodity. Learn more about selling silver jewelry, silverware, and coins in our overview.

Where to sell jewelry

In this section, we review the common ways to resell fine gold, diamond, gemstone and other jewelry, including:

Of all of these methods, you’re likely to get the most cash for jewelry by using an online jewelry buyer. You likely won’t get the most money from local jewelers or pawn shops. Here’s why:

  • High overhead, less competition: A local retail business like a jewelry store has high overhead in rent, staff and advertising, and less competition than an online diamond or ring buyer, so you may not receive as much cash in comparison to other options.
  • Time-consuming for you: Selling on ebay or Etsy is a lot of work, and requires expertise in jewelry photography and marketing, and unless you have a large cache of product that warrants building a platform, selling just one or a few products is very hard to do.
  • High commissions: Pawn shops typically buy all kinds of gold and diamond jewelry, but expect to pay a very high commission and receive less cash. A pawnbroker will nearly always pay far less than a reputable jeweler or online gold or diamond buyer.

Professional online jewelry buyers

Sell gold jewelry online with CashforGoldUSA

Cash for Gold USA is our No. 1 choice for selling unwanted gold jewelry, including earrings, necklaces, chains, rings and even scrap gold. Learn more about how they work at our CashforGoldUSA 2024 review, which includes customer reviews and reviews from third-party sites.

If you have gold jewelry go to CashforGoldUSA.

This video does a good job explaining how CashforGoldUSA works:

Sell silver jewelry online with CashforSilverUSA

CashforSilver is a sister site to CashforGoldUSA. It also has BBB A+ ratings, free round-trip shipping, trackable shipping, 24-hour payment options and insurance up to $100,000.

If you have silver jewelry, go to CashforSilverUSA.

Sell diamond jewelry online with DiamondsUSA

Diamonds USA is also part of the Cash for Gold and Cash for Silver USA family. They are the same USA-based experts in buying unwanted diamonds and other precious gems, and they guarantee the best prices. 

For all diamonds, go to Diamonds USA.

Sell jewelry at a local jewelry store

We understand that some people have an urgency, and the best jewelry buyer might be the one that offers the fastest turnaround. In that case, a local jeweler you find “near me” may give you a fair value of your jewelry in cash on the spot.

Start your search by asking around for a reputable jeweler, and check Google, Yelp, and BBB ratings for a trustworthy buyer.

You can call ahead and make an appointment, or walk into a local jeweler to get an estimate or appraisal to understand the value of your jewelry, and ask them to make an offer. Get several offers before accepting the highest. You can also compare these offers against any offer or estimate you get from an online jewelry buyer.

21 apps for selling stuff online or “near me” in 2024

Sell jewelry at a local cash for gold store

If your old jewelry isn’t worth much as is, you might sell it as scrap gold or recycle it.  Typically, online and in-person gold buyers will take your broken jewelry, dental gold and other scrap — including online buyers like CashforGoldUSA. 

Sell or pawn jewelry at a pawn shop

Pawnbrokers are a decent option if you need quick cash for your gold, diamond or other jewelry or precious metals. Expect to get 30% of the retail value of your item, and make sure you do research on the current price of gold or silver, and get a couple estimates before you sell your jewelry at a pawnshop.

Auction houses for fine jewelry

Auction sites including Sotheby's, Christie's, Property Room, Worthy and Hibid sell fine jewelry. These can be a fit if you have high-end jewelry, or those of luxury brands such as:

Learn more about online jewelry auctions.

Selling jewelry on consignment

If you're not in a hurry to liquidate your jewelry, you might consider online or in-person consignment. Some offer cash, but not until your item sells. Others offer credit that you can spend in their stores.

Some higher-end consignment shops sell fine jewelry, as well as some online consignment shops like However, popular online clothes consignment stores Poshmark and Mercari do not deal in fine jewelry.

Sell jewelry online via a marketplace

Etsy, TheRealReal, Facebook Marketplace, ebay, among other online marketplaces where people and businesses sell their fine jewelry online. Selling jewelry on ebay

5 online jewelry buyer alternatives to CashForGoldUSA

While we recommend CashforGoldUSA and its sister sites, there are other reputable online jewelry buyers, too.

CashforGoldUSA display ad

NYC-based online jewelry buyer: Abe Mor

Founded in 1964, New York-based and family-run Abe Mor has one of the largest presences in the online diamond buyer market.

They accept only diamond jewelry and loose diamonds of at least .50 carats, including designer diamond jewelry — like engagement rings from Tiffany & Co, Cartier, and Harry Winston — but they will pay you for the gold and platinum content of your jewelry if it's set with eligible diamonds.

Abe Mor pros

  • A+ BBB rating, zero customer complaints
  • Free shipping 
  • Free insurance up to $50,000 with additional available for purchase

Abe Mor cons

  • Does not buy other types of jewelry or gemstones
  • Only accepts diamond jewelry at least 0.5 carats in size
  • Appraisals are conducted by in-house Abe Mor staff, though you can request GIA authentication
  • May reject diamonds if it does not need them in its inventory
  • Typical time from shipment to payment is longer than other sites, though Abe Mor will overnight a check upon request
  • Pays within 2 to 4 days upon acceptance of an offer

Check out our Abe Mor review and sell your diamond jewelry with Abe Mor today >>

Jewelry buyer: Circa

Circa accepts high-end branded jewelry, as well as diamonds of at least .4 carats, and engagement rings. They will also purchase historical or estate jewelry including pieces such as: Antique, Edwardian, Georgian, Art Nouveau, Belle Epoque, Art Deco, Retro and Modern.

Whether in-person or online, if you accept Circa’s offer, you will be paid immediately via check, bank transfer, or gift card (worth up to 120% of the purchase offer) toward a jewelry purchase from Circa.

If you provide a grading report from the GIA, EGL, IGI, AGS, GSI, GCAL, IIDGR, or HRD, Circa provides a guaranteed offer range.

Circa pros

  • A+ Better Business Bureau rating
  • Works in partnership with diamond retailer Blue Nile
  • Promises to offer a high price to you by cutting out the middleman
  • Website's videos and posts create transparency
  • Fully insured FedEx delivery — both from you to Circa, as well as returns, when relevant
  • 14 physical locations (11 in the U.S. and 3 international)
  • Claims that more than 90% of its customers receive a final offer price higher than the midpoint of the guaranteed range (which includes shipping and insurance)

Circa cons

  • This jewelry buyer only deals in jewelry with a diamond of at least .4 carats
  • If you do not have a lab report, you must send in your item for evaluation and grading before an offer is made
  • That offer is good for just 7 days, after which you have to start the whole process over again

In short, Circa is a solid company that brings the Blue Nile experience full circle, promising to offer jewelry sellers high prices by removing the middleman.

Jewelry buyer: myGemma, formerly WP Diamonds

myGemma, formerly WP Diamonds, has a solid reputation as an online luxury jewelry buyer, and promises to get you a fair price for your diamond or designer jewelry, loose stones (diamonds of at least .5 carats), handbags, watches, and luxury accessories.

However, theirs is a more traditional buyback platform, in that myGemma's in-house team of GIA-trained gemologists and industry veterans will evaluate your jewelry, then make an offer. Take it or leave it.

myGemma pros

  • Reputable jewelry buyer with an A+ BBB rating
  • Clean, easy-to-use site for selling jewelry online
  • Pays cash for your jewelry
  • Easy process, including FedEx round-trip shipping, and insurance for the full value of your items
  • Choose to do business via email or phone
  • Sell in as little as 24 hours: myGemma buys your jewelry directly, which means there are no online listings or auctions to wait for, no haggling or negotiating — simply their best price upfront
  • No fees are deducted from your final offer — the amount you hear is the amount you get paid.

myGemma cons

  • Evaluation is done by an internal appraiser, not a neutral third-party laboratory like GIA, which Worthy uses
  • There is just one offer, not a price set by a dynamic marketplace

In summary, myGemma is a reputable online diamond and jewelry buyer, that has been around for a long time. It is the fastest way to sell diamonds safely online to the experts. You can read my myGemma review if you want to learn more about this company.

Jewelry marketplace: I Do Now I Don’t

I Do Now I Don’t is an online jewelry marketplace that will either buy your diamond jewelry directly or allow you to list it at your own price to online buyers — sort of like ebay for diamond jewelry.

I Do Now I Don’t pros

  • Choice between direct sale or marketplace listing
  • Possibility to sell item for much more through online listing
  • You choose the sales price 
  • B- rating with the BBB (not accredited)

I Do Now I Don’t cons

  • Many customer complaints
  • Website is confusing and the sales process is not always clear
  • Direct sale is based off of a single, in-house evaluation
  • Payment is slow
  • VIP selling service is only available for items valued to be worth at least $5,000 
  • Unless you opt into VIP selling service, you are responsible for shipping and insurance costs

Jewelry marketplace: Worthy

If you have jewelry valued at $1,000 or more, including a diamond engagement ring, other diamond or gemstone jewelry, or branded items from Tiffany, Cartier or another high-end jeweler, then consider jewelry buyer, an online marketplace where hundreds of vetted buyers bid on your item.

Typically, the center diamond of an engagement ring of at least .5 carats will sell for $1,000. Worthy also accepts lab-grown diamonds of at least 3 carats. Worthy is B+ BBB rated, and insures your item up to $100,000 with Lloyds of London.

Worthy pros

  • B+ BBB rating
  • 4.6 rating with Trustpilot
  • High consumer reviews
  • Free lab GIA report
  • Cool website that helps you understand the value of your jewelry

Worthy cons

  • Takes longer than other platforms
  • Some users find the process overly complicated
  • Focused exclusively on diamond and high-end branded jewelry
  • Strict minimum of items that will sell for at least $1,000

Read my Worthy review.

FAQs about selling jewelry

What is the best way to sell expensive jewelry?

In the past, we have recommended selling expensive jewelry, especially those with large diamonds, or branded, luxury jewelry, to a reputable online jewelry buyer like Worthy or myGemma — national companies that can efficiently evaluate your diamond or other jewelry, safely ship it, evaluate it by trusted experts and appraisers and have national reputations at stake, which motivates them to offer a high price and good customer service.

However, diamond prices dramatically dropped through 2023, with analysts skeptical that prices will return, in part, because diamond buyers have too much inventory.1 For that reason, we increasingly recommend online buyer Diamonds USA, which buys all sizes and qualities of diamonds, quickly, and has a strong reputation.

Complete guide to symbols stamped on jewelry

Can you sell jewelry to a jewelry store?

Selling jewelry to a jeweler near you can be a solid choice if you have a jeweler you know and trust. This can also ensure a quick, cash sale. However, it may be worth the time to send in your jewelry to CashforGoldUSA to get a second offer.

Is it better to sell jewelry to a pawn shop or jewelry store?

Pawnbrokers have a bad reputation for ripping off sellers — but jewelry stores can short-change jewelry sellers, too. The only way to know which is better is shop around to jewelry buyers near you and compare.

Is it safe selling jewelry online?

Selling jewelry online with a reputable buyer that insures your item, gives you a FedEx or USPS tracking number and has a robust online presence including Better Business Bureau and other online review sites. Since the online jewelry buyers rely on these reputation sites, they live and breathe customer service and reviews. 

Is it worth selling jewelry online?

Selling jewelry online with a reputable buyer that insures your item, gives you a FedEx or USPS tracking number and has a robust online presence including Better Business Bureau and other review sites. 

Sell jewelry online can net a higher payout, convenience of not having to leave your home, and total privacy, since your friends and neighbors won’t see you selling your items in town.

Platinum vs white gold: Which is more valuable?

White gold vs yellow gold: What’s the difference, which is worth more?

Sterling silver vs white gold: What’s the difference, which is worth more?

Sterling silver vs. silver: What’s the difference? Which is better?

What is the best website to sell used jewelry?

CashforGoldUSA buys all gold, silver, diamond and gemstone jewelry, coins, flatware and tableware via overnight shipping. The Boston-based company has an A+ Better Business Bureau rating and hundreds of high Trustpilot reviews, and promises to pay within 24 hours of accepting terms.

Bottom line: What is the best way to sell jewelry?

The quickest way to sell your jewelry is to walk into a local pawnbroker or jewelry store and sell it for whatever they offer, but do not expect to get the most money.

Though the online jewelry buying industry is very competitive, there a handful of quality buyers out there. CashforGoldUSA is our top choice because:

  • Payment within 24 hours
  • BBB A+ rating
  • Price match guarantee
  • Free return guarantee
  • 10% bonus if you ship within 7 days

Get an offer for your jewelry from CashforGoldUSA, and receive a 10% bonus if you send in your item within 7 days >>


  1. “Diamonds in the Safe: The Industry’s Oversupply Challenge Manufacturers,” by Avi Krawitz, Aug. 24, 2023,

Where can I sell my jewelry for the most money?

Unless you need the cash immediately, an online jewelry buyer is in the best position to offer you the highest price, as they benefit from not needing expensive retail rent, and you benefit from the competitive online market.

What is the best way to sell expensive jewelry?

We recommend selling expensive jewelry online to a reputable online jewelry buyer because these are large, national companies that can efficiently evaluate your diamond or other jewelry, safely ship it, evaluate it by trusted experts and appraisers and have national reputations at stake, which motivates them to offer a high price and good customer service.


I really appreciate you for publishing this blog here; it’s really a helpful and very useful for us. This is really appreciated that you have presented all data on places to sell jewelry online. I love all the information shared. Great article!

This is great info. I had no idea how to proceed or who to go to for the sale of my jewelry. This is invaluable to me. Thank you very much!

Your articles on this topic have been SO helpful. When I use the gold calculators I get an idea of what my stuff would be worth. Is there an average industry-wide percent the online buyers (like CashForGoldUSA) take that I should budget for? For instance, if my stuff values at $200 on the calculator, by how much should I expect their fees/commissions to reduce my offer?

Emma, you are amazing for being so knowledgeable and sharing great info. Also, very kind of you to financially help the ex take the kids to visit family. I’ve given the ex $1000’s to help get him out debt (even though I pay child support) so that he can take better care of the kids when they are with him but he and the kids (boy twins age 17) don’t appreciate. I never knew he was in the 25 years we were married. Oh well, I learned the hard and expensive way. I hope it’s good juju in the long run cause I’ve always heard the more you do to help others then you will receive. Not sure I believe that saying anymore but at least the kids and I have our health. Take care. Thank you again.

Hi Emma,

Very helpful info! What happens if I don’t accept the offer from cashforgold? Will they return the jewelry to me? Are any charges involved in that case?

Hello there, which site would you recommend for John Hardy jewelry? My mom died and she had a bunch of John Hardy. I have no idea how to value or where to sell it. Thanks for the help the above article was very helpful for some other items I have.

Hello, I would like to sell some Lone Ones, Leonard Kamhort jewelry, I bought these items in the late 90’s in LA. Some bracelets, necklaces and a wallet with an awesome chain attachment . I was wondering if you were interested or could recommend someone I could contact.

Greetings~ I have two beautiful vintage jewelry pieces from my mom’s collection. There is a diamond pear-shaped/platinum with 2 single diamonds with surround diamonds (appraised in 2018 for $19,000). I would send pics if there was a way?!? The other piece is a thick gold necklace with s afew small stones.

These have been in a vault since my mom’s passing ’07

Can you help on how to sell?
Thank you,
Dr. Fischer

This is a great comprehensive article for us divorced or divorcing women. Selling my ring was one of the first and best things I did to give me a boost to my bank account to help with the changes and costs that come with divorce. Of course, I had a family friend we had known for years that was able to help me. That is not the case for all women, this guide is very helpful.

I helped a friend out & bought her jewelry & art store now I have apx in retail 1.75 million in art, estate, & new jewelry & owe 225000 on it all. I have so much art , collectables & tons of new & estate jewelry & have no idea where to start to get rid of it all & pay my loan off. You have helped tremendously thank you. I just listed it thru I don’t now I do website as I don’t have to ship off 600 or so pieces of jewelry. Now without you even mentioning them I’m worried & will email Worthy I too am a single mom & feel like I’ve made a huge mistake & hurt my family by putting us in so much debt. You have given me some hope. God Bless you .

Hi Emma,

Thanks!!!!!! so much for this article – really appreciate. I’ve sold a lot of family jewelry with Heritage Auctions, and a couple of other jewelers, and done a ton of research in the last decade. Currently exploring selling a few last pieces, and considering Ebay with an experienced Ebay selling friend. Any input?

Again thank you so much for this,

I don’t like eBay because it is such a deep trove of both sellers and users – I prefer Worthy because you know exactly who is managing your jewelry (Worthy) and they manage the sale for you, give you a free GIA report, take professional photos (so hard to do with jewelry and gemstones) and then vet all the buyers before they are allowed to bid. So much easier, safer, more transparent ….

Hey Emma,

Really amazing research on places to sell your jewelry online. It’s inspiring for other existing online jewelry buyers and sellers to move on with great spirit. Thank you for being stand alone to support online jewelers.

Dear sir I’m interested to sale (1 st)item rate starting auction 5 million dollars ) my real diamond gold necklace and (2nd) item rate starting auction 5 million dollar) real stone gold necklace at the time of 1980 my grandfather time and (3rd ) ,(4th),(5th)item starting auction 1 million dollars )2 pieces real diamond same time and one real ring diamond 1975 and real ruby one piece very old 1960 and American diamond shaadi pacha 1945 evey one selling auction only 11 million dollar amount transfer in my bank account indian rupees .sir thanks u regard siddharth saraf. Please help to buy urgently sir once again please sir help I’m form india .sir company selling item im paid u 10 percentage commission paid company and to india buy . please help me urgently im waiting .

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