About Emma



My name is Emma Johnson and my goal is to help you build a full, awesome life as a single mom.

I started WealthySingleMommy.com when I realized a huge need for community, information and inspiration for women like me:

Professional single mothers.

Immediately after launching in August, 2012, tens of thousands of women every month started visiting, commenting and connecting on WealthySingleMommy.com. The media started calling. Something special was going on.

There is an unprecedented number of women parenting alone. We’re not going away. There are 10 million unmarried moms heading families, and 57 percent of births to millennial moms were outside of marriage. For the first time in history it is very possible for unmarried women to raise amazing, healthy children while also building wildly successful businesses and careers – and enjoy dating and the pursuit of romantic love. I’m one of them. So are you. But moms like you don’t always feel like they fit in. So they come here.

This single mom business is not easy. On the tough days it is stressful, exhausting and lonely. But life as a single mom can be brilliantly fulfilling – even if you don’t stay a single mom forever (hello, dating!). I am here to help single moms like you build an amazing family, career and love life.

There is no place else like WealthySingleMommy.com. This is the only site devoted to professional, single moms. It also has unique distinctions, such as being named to one of just 15 members of The New York Times Motherlode blog’s blogroll. As an expert, I have been invited to write op-eds for the New York Times, profiled in The New York Post and appeared on CNN Headline News, Forbes, U.S. News, Inc., Wall Street Journal Radio, CBS Marketwatch, Ryan Seacrest Radio, Woman’s Day, NBC’s TODAY, NPR, FoxNews.com and dozens of others. Parents magazine named WealthySingleMommy ‘Best of the Web,’ and the New York Observer named me to its “9 Most Eligible Singles” list.

In September, 2017, Penguin Random House’s TarcherPerigee will publish my The Kickass Single Mom: Be Financially Independent, Make Every Man Want to Date You, and Raise Fabulous, Happy Children.

  • 100,000 unique monthly visitors (190,000 monthly page views)
  • Email list: 18,000, open rate 26%, growing by 10% monthly
  • Total social following: 45,000

But more important than those media mentions and statistics are the emails, tweets and Facebook messages I receive each and every week from single moms like you:

“I am so grateful to have found your blog and Facebook page.  I have always known deep down inside that my ego was wrong in telling me that there weren’t many of my kind around.  Keep up the great work!”

“After reading your article, not only did I cry but could 100% sadly relate. I then found your website and realized I REALLY relate. I am a single mom, and money has always been an ongoing issue, but I have always been driven and determined to provide a good life for my daughter and myself. I’ve followed your advice and things are coming together. Thank you, Emma!”

“I can count on four fingers the times I have written to someone I do not know or have not had some personal contact with.  You are now the 5th.  I do not write to people about:
A. Their accomplishments
B. Advice
C. Their magnificence
D. Their wit
E. Their ability to make me guffaw
However, today, I am making an exception, because I simply cannot get over you, or your writing. Your voice is the clearest one I have heard in a very long time. Thank you.”


My single mom journey

emma johnson single momMy name is Emma Johnson. I’m a single mom. I’m a bunch of other things, too. I’m a mom-mom. I’m a writer, journalist, business owner, small-town Midwesterner, New Yorker, world traveler, homebody, cook, friend, neighbor and woman.  I love to bike, run, dance, and do yoga (though inside I’ll always be that fat kid in gym class). I’ve been broke and I’ve figured out how to make a good living. I’ve felt ugly and gross, and I’ve felt wildly attractive. Some days I’m sure I’m the worst mom in the world, but my kids are so awesome, I must be doing something right.

If you’re here, you have a story. Here’s the short version of mine:

My husband and I had a stable if contentious relationship. We were those typical, ecstatic first-time parents. That first year of my daughter’s life was my happiest. Then, when she was 14 months old, my husband went on a work trip to Greece. My phone rang. His boss was on the line. My husband had fallen off a cliff. It’s serious, he said. My daughter and I jumped on the first flight to Athens. He had a brain injury. Nearly killed him. My ex-husband is perhaps the strongest person I know. If you know about brain injuries, you know people are never the same, even when their recovery is — by all doctors’ measures — miraculous.

A month later he came home. He was angry before. We fought before. Now it was impossible. Then I got pregnant again. Then he left. I had a second baby, a gorgeous boy.

I’d always been into my career, ambitious. I grew up poor with a single mother. That shaped a lot of who I am, how I think about money. After a few years as a (poor-ish) newspaper reporter, I started working for myself as a freelance journalist and writer.  Self-employment was the most exciting, empowering thing I’d done. I figured out how to make money. The sky was the limit.

When my daughter was born in 2008, I’d cut down to 12 hours per week of work. Still made pretty good money, but not enough to live on. After separating, I got child support for a while, but that did not continue for long. I had to figure it out. And I did.

The past four years have been my hardest yet. And they have been the most wonderful. My kids are thriving. I found unexpected success and meaning in my creative and professional lives. And I have enjoyed dating and my body in ways I never imagined. I am at my strongest, my happiest, and in every sense of the word — my wealthiest.

Professional bio

Emma Johnson is a veteran money writer, noted blogger and an host of the podcast Like a Mother with Emma Johnson. A former Associated Press Financial Wire reporter and MSN Money columnist, Emma has written for the New York Times, Wall Street Journal, Forbes, WORTH, Glamour, REAL SIMPLE, Parenting, Dr. Oz Good Life, Men’s Health, USA Today and others.

Her popular blog WealthySingleMommy.com, and podcast Like a Mother, explore issues facing professional single moms: business and career, money, sex, relationships and parenting. Emma regularly comments on these topics for outlets such as CNN, Headline News, Wall Street Journal, FoxNews.com, CNBC, NPR, TIME, O, The Oprah Magazine, Woman’s Day, Ryan Seacrest Radio and many more. She was named Parents magazine’s “Best of the Web,” one of “20 Personal Finance Influencers to Follow on Twitter” by AOL DailyFinance, “Top 15 Personal Finance Podcasts” by U.S. News, and “9 Overachieving New Yorkers You Must Date” by New York Observer.

Emma grew up in Sycamore, Ill., and lives in New York City with her young children, Helena and Lucas.

Contact me

Via the contact page or emma at emma-johnson dot net

My name is Emma Johnson and my goal is to help you build a full, awesome life as a single mom. I’m a bunch of other things, too. I’m a mom-mom. I’m a writer, journalist, business owner, small-town Midwesterner, New Yorker, world traveler, homebody, cook, friend, neighbor and woman. I host the wildly successful Podcast, Like a Mother: For moms who think.