WP Diamonds review and comparison to Worthy.com. Which is better?

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If you’re thinking of selling it, where is the best place to sell your diamond ring, loose diamonds, jewelry and watches?

Quick answer: There are several quality online gold and diamond jewelry buyers, and WP Diamonds (White Pines Diamonds) is one of the oldest, and reputable. WP Diamonds is interested in your round diamond is larger than a 1/2 carat, or a fancy-cut diamond of larger than than 3/4 carat.

Otherwise, we recommend CashforGoldUSA for smaller stones. With an A+ Better Business Bureau rating, and quick payment, we recommend WP Diamonds. 

Is WP Diamonds legit?

You may be asking yourself:

Is WP Diamonds reputable?

Is WP Diamonds a scam?

The answers are: WP Diamonds is a legit business, and it is not a scam. WP Diamonds has an A+ Better Business Bureau rating, a 4.8 TrustPilot score, over a thousand happy customer reviews and testimonials.

WP Diamonds is part of the diamond industry of wholesalers that directly buys your diamond ring, and then sells it to consumers, manufacturers or dealers.

How does WP Diamonds work?

As with most online diamond buyers, with WP Diamonds you sell your ring directly to the company, a wholesaler. Because of this, you rely solely on their in-house expertise and evaluation. Once they review your piece and they quote you a price, and it is yours to accept or reject their offer.

An offer with WP Diamonds starts with filling out a form on WPDiamonds.com where you will describe the item you wish to sell. An expert will then be in touch with a price quote for you to consider.

If you like the price quote, WP Diamonds then emails you a free, fully insured and trackable FedEx label with detailed instructions on how to send in your jewelry to their New York, UK, Hong Kong or Tokyo headquarters. The item is insured based on the high end of the price quote provided.

When the company receives your jewelry, WP Diamonds will open and inspect the contents of the box on camera for your protection. There, your diamond undergoes an in-house evaluation by a GIA-trained WPD staff gemologist. Your bespoke client representative will then contact you with your final offer.

If you accept WP Diamonds’ offer, you can receive payment via a Paypal, wire transfer or check by mail. If you choose not to accept their offer, WP Diamonds will return your item to you free of charge and insured.

How to sell diamonds and jewelry using WPDiamonds.com

How WP Diamonds works:

  1. Go to WPDiamonds.com and complete the online form
  2. A WP Diamonds client representative will contact you with a price quote
  3. If you are interested in receiving a final price, WP Diamonds will send you a free, fully insured FedEx label.
  4. Print out the label and double-pack your ring or other jewelry.
  5. Drop off the package with FedEx. It is insured for up to $100,000.
  6. Within 24 hours, WP Diamonds will conduct an in-house authentication process and valuation.
  7. WP Diamonds will contact you with a final offer, no fees or commissions deducted. If you accept, receive payment by Paypal, wire, check or cash (in person appointments only). If you refuse, the items are returned free of charge. Cha-ching!

But is this the best price you can get? Is their in-house appraisal unbiased?

WPDiamonds.com pros

  • BBB A+ rating
  • Established, older company with strong reputation 
  • Free, insured shipping
  • Easy, straight-forward process 
  • Also buys luxury handbags and watches
  • Offices in several global cities gives the option for in-person dealings
  • Relatively quick payment 

WPDiamonds.com cons

  • Just one offer, opposed to an auction with multiple bids
  • Does not buy small stones or less expensive jewelry 

WP Diamonds reviews

WP Diamonds has a strong reputation, both online an off-line. Better Business Bureau accredited this business in 2012, and today gives it an A+ rating with 5/5 stars. Here are some customer reviews:

WP Diamonds review bbb
WP Diamonds review bbb

WP Diamonds vs. Worthy.com:

There are many places to sell your diamond jewelry or loose diamond online.

The main difference between WP Diamonds and Worthy is that Worthy is an online marketplace that attracts multiple bids for your item whereas WPDiamonds is a traditional diamond buyer offering one price upfront — take it or leave it. 

Both businesses are active in valuing, marketing and helping you auction your estate and antique jewelry, bracelet, earrings, gemstone ring, watch or necklace. In fact, Worthy will evaluate your entire jewelry box of items to help you get cash out of all the jewelry you do not want or use.

Here’s what else you need to know:

  • Time: WP Diamonds service can take as little as 24 hours from start to finish. Worthy’s service can take days, weeks or months with no guarantee of a sale.
  • Fees: WP Diamonds buys your items directly, no fees or costs are deducted from their final offer. Worthy will deduct 5-22% from your final offer.
  • Estimates: WPDiamonds offers you one estimate based on one in-house appraiser. Take it or leave it. Worthy gives you an instant free estimate (see above), then gives you a GIA or IGI lab report to understand the qualities of your diamond or other jewelry.

You can learn more about Worthy and my experience selling a diamond ring in my Worthy.com review.

WPDiamonds vs. Worthy pros

WP Diamonds has an A+ Better Business Bureau rating and many positive client reviews and testimonials about customer service. The company has been in business since 2010, and is a truly international buyer with a walk-in service in its New York City, Tokyo, Hong Kong and UK offices; in addition to accepting diamonds by mail through its online buying services.

Their entire process can take as little as 24 hours, from completing their online form to receiving payment.

Sell online or in person. Schedule an appointment or send your items in free of charge, fully insured, with their overnight shipping and receive payment as soon as the following business day.

WP Diamonds is unique in that they also deal in luxury handbags, and have an upgrade program — and will offer you a higher price if you opt for store credit instead of cash.

WP Diamonds also buys a wide range of quality and cuts of diamonds.

By comparison, Worthy also has an A+ BBB rating, many positive client reviews and testimonials, and also has a walk-in service only in its New York City offices, as well as offering its online auction to anyone, from anywhere. Worthy only works with clients whose items will sell for at least $1,000.

WP Diamonds buys your jewelry directly, unlike with Worthy where there is no guarantee of a sale.

Both WP Diamonds and Worthy.com have good reputations, both are legit and, both are trustworthy.

WP Diamonds offers payment by Paypal, check, wire and cash (appointments only).

How to get your diamond appraised fairly

WPDiamonds vs Worthy cons

WP Diamonds does not give you a GIA report.

WP Diamonds also buys luxury handbags, and has an upgrade program.

No online, instant quote. Worthy’s dynamic online diamond, gold and jewelry calculator gives you an estimate immediately.

WP DiamondsWorthy
BBB ratingA+A+
Multiple bidsNo – best price offered upfrontYes
What they buyDesigner jewelry, diamond jewelry, loose diamonds, luxury watches and handbagsDiamonds, jewelry, watches, luxury handbags
MinimumAt least 0.50ct for round diamonds and 0.75ct for fancy shape diamonds.Estimated sale value of $1,000+
Diamond upgrade program?Yes — get more for your jewelry with creditNo

WP Diamonds vs. CashforGoldUSA 

CashforGoldUSA is our recommended buyer for metals and jewelry expected to sell for less than $1,000. Learn more in our CashforGoldUSA review:

  • CashforGoldUSA pays within 24 hours,
  • BBB A+ rating
  • Price match guarantee
  • Free return guarantee
  • 10% bonus if you ship within 7 days

Here is a Fox News investigation that found CashforGoldUSA pays out 3x its competitors:

WP DiamondsCashforGoldUSA
BBB ratingA+A+
Multiple bidsNo – best price offered upfrontYes
Insurance$100,000$5,000— though higher coverage can be arranged
What they buyDesigner jewelry, diamond jewelry, loose diamonds, luxury watches and handbagsDiamonds, gold, silver, scrap metal, coins jewelry
MinimumAt least 0.50ct for round diamonds and 0.75ct for fancy shape diamonds.All jewelry, gemstones and precious metals
Diamond upgrade program?Yes — get more for your jewelry with creditNo

Bottom line: Should you use WP Diamonds?

First, learn more about how to sell diamonds for the highest price before you decide.

Second, consider the value of the jewelry or diamonds you’re selling.

Third, review all three ways to sell an engagement ring, diamond, gold, jewelry or watches:

  1. Sell to a gold buyer or jewelry buyer directly to a local jewelry store or a pawn shop near you.
  2. Consignment. Sites like RealReal and 1stdibs help sellers connect with buyers online.
  3. Sell by auction. For centuries, the wealthy have sold their inherited art, furniture and jewelry at auction houses like Sotheby’s, Christie’s, Bonhams and Phillip auction houses in New York and London. However, those places only work with very expensive pieces that most Americans do not own. However, Worthy is an online jewelry auction marketplace that takes professional photographs of your jewelry, then puts it to auction where hundreds of verified diamond and jewelry buyers around the world bid on your item — driving up the price.
Jewelry buyerMultiple bids?Items boughtTime to cashInsurance
WorthyYesDiamonds, jewelry, watches, luxury handbags5+ business days$100,000
CashforDiamonds USANoAll jewelry, gemstones and precious metals24 hours$100,000

WP Diamonds
NoDesigner jewelry, diamond jewelry, loose diamonds, luxury watches and handbags1 business day$100,000
CircaBlueNileNoHigh-end branded and historical jewelry, as well as diamonds of at least .4 carats.No$100,000
Diamond Buyers InternationalNoDiamond jewelry, loose diamonds and watches. No$5,000
Abe MorNoAny jewelry that contains a diamond of at least 0.3 carats. 2-4 business days$25,000
What is WPDiamonds.com?

WP Diamonds is part of the diamond industry of wholesalers that directly buys your diamond ring, and then sells it, manufacturers and other dealers.

Is WPDiamonds legit?

WP Diamonds is a legit business, and it is not a scam. WP Diamonds has an A+ Better Business Bureau rating, a 4.8 TrustPilot score, hundreds of happy customer reviews and testimonials.

WP Diamonds





  • Established, reputable diamond, gold and jewelry buyer
  • Up to $150,000 in insurance
  • A+ BBB rating


  • In-house authentication process and valuation nets a single offer

Wealthysinglemommy.com founder Emma Johnson is an award-winning business journalist, activist, author and expert. A former Associated Press reporter and MSN Money columnist, Emma has appeared on CNBC, New York Times, Wall Street Journal, NPR, TIME, The Doctors, Elle, O, The Oprah Magazine. Winner of Parents magazine’s “Best of the Web” and a New York Observer “Most Eligible New Yorker," her #1 bestseller, The Kickass Single Mom (Penguin), was a New York Post Must Read. As an expert on divorce and gender, Emma presented at the United Nations Summit for Gender Equality and multiple state legislature hearings. More about Emma's credentials.

One Comment

How do I know my jewelry/watches are really insured and I can trust that they are? I can’t find anywhere online that they are insured by Lloyds of London.
Thank you

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