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WP Diamonds reviews in 2023: Is this a legit place to sell jewelry?

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If you’re thinking of selling it, where is the best place to sell your diamond ring, loose diamonds, jewelry and watches?

Quick answer: There are several quality online gold and diamond jewelry buyers, and WP Diamonds (White Pines Diamonds) is one of the oldest, and reputable. WP Diamonds is only interested in your round diamond if it is larger than a 1/2 carat, or a fancy-cut diamond of larger than than 3/4 carat.

Otherwise, we recommend Diamonds USA for any and all diamonds. With an A+ Better Business Bureau rating, and quick payment, we recommend starting with Diamonds USA

Still have questions about WP Diamonds? Continue reading our review:

Is WP Diamonds legitimate?

You may be asking yourself:

Is WP Diamonds reputable?

Is WP Diamonds a scam?

The answers are: WP Diamonds is a legit business, and it is not a scam. WP Diamonds has an A+ Better Business Bureau rating, a 4.7 TrustPilot score, over a thousand happy customer reviews and testimonials.

WP Diamonds is part of the diamond industry of wholesalers that directly buys your diamond ring, and then sells it to consumers, manufacturers or dealers.

What does WP Diamonds buy?

WP Diamonds specializes in diamonds of at least 0.5 carats for white diamonds and 0.3 carats for colored diamonds.

WP Diamonds also buys:

  • Branded jewelry including Tiffany, Cartier and Bulgari
  • Diamond jewelry in which the center stone is at least 0.5 carats
  • Luxury timepieces, including Rolex
  • Luxury handbags

How does WP Diamonds work?

As with most online diamond buyers, with WP Diamonds you sell your ring directly to the company, a wholesaler. Because of this, you rely solely on their in-house expertise and evaluation. Once they review your piece and they quote you a price, and it is yours to accept or reject their offer.

  1. An offer with WP Diamonds starts with filling out a form on where you will describe the item you wish to sell. An expert will then be in touch with a price quote for you to consider.
  2. If you like the price quote, WP Diamonds then emails you a free, fully insured and trackable FedEx label with detailed instructions on how to send in your jewelry to their New York, UK, Hong Kong or Tokyo headquarters. The item is insured based on the high end of the price quote provided.
  3. When the company receives your jewelry, WP Diamonds will open and inspect the contents of the box on camera for your protection. There, your diamond undergoes an in-house evaluation by a GIA-trained WPD staff gemologist. Your bespoke client representative will then contact you with your final offer.
  4. If you accept WP Diamonds’ offer, you can receive payment via a Paypal, wire transfer or check by mail. If you choose not to accept their offer, WP Diamonds will return your item to you free of charge and insured.

I Do Now I Don’t review: Is this online jewelry seller legit? pros

  • BBB A+ rating
  • Established, older company with strong reputation 
  • Free, insured shipping
  • Easy, straight-forward process 
  • Also buys luxury handbags and watches (including Rolex)
  • Offices in several global cities gives the option for in-person dealings
  • Relatively quick payment cons

  • Just one offer, opposed to an auction with multiple bids
  • Does not buy small stones or less expensive jewelry (for smaller diamonds, gold, silver and other jewelry and watches, learn more about our No. 1 partner, CashforGoldUSA / Diamonds USA, both part of the C.J. Environmental family.

WP Diamonds reviews

WP Diamonds has a strong reputation, both online and off-line. Better Business Bureau accredited this business in 2012, and today gives it an A+ rating with 5/5 stars. Here are some customer reviews:

BBB review of diamond buyer WP Diamonds

WP DIamond reviews on Better Business Bureau website.

WP Diamond has a strong Trustpilot rating of 4.7/5 stars, based on 1,380 reviews.

WP Diamond reviews on Trustpilot rating site.

Trustpilot reviews for WP Diamonds.

WP Diamonds vs. Diamonds USA: 

Diamonds USA is another of our recommended buyers for metals and jewelry.

  • Pays within 24 hours,
  • BBB A+ rating
  • Price match guarantee
  • Free return guarantee
  • 10% bonus if you ship within 7 days
WP DiamondsDiamonds USA (formerly CashforDiamondsUSA)
BBB ratingA+A+
Multiple bidsNo – best price offered upfrontYes
Insurance$100,000$5,000— though $100,00 coverage can be arranged
What they buyDesigner jewelry, diamond jewelry, loose diamonds, luxury watches and handbagsDiamonds, gold, silver, scrap metal, silverware, coins, jewelry, and watches
MinimumAt least 0.50ct for round diamonds and 0.75ct for fancy shape diamonds.All jewelry, gemstones and precious metals, and watches
Diamond upgrade program?Yes — get more for your jewelry with creditNo

WP Diamonds vs.

There are many places to sell your diamond jewelry or loose diamond online.

The main difference between WP Diamonds and Worthy is that Worthy is an online marketplace that attracts multiple bids for your item whereas WPDiamonds is a traditional diamond buyer offering one price upfront — take it or leave it. 

Both businesses are active in valuing, marketing and helping you auction your estate and antique jewelry, bracelet, earrings, gemstone ring, watch or necklace. In fact, Worthy will evaluate your entire jewelry box of items to help you get cash out of all the jewelry you do not want or use.

Here’s what else you need to know:

  • Time: WP Diamonds service can take as little as 24 hours from start to finish. Worthy’s service takes about two weeks.
  • Fees: WP Diamonds buys your items directly, no fees or costs are deducted from their final offer. Worthy will deduct 10% to 18% from your final offer.
  • Estimates: WPDiamonds offers you one estimate based on one in-house appraiser. Take it or leave it. Worthy gives you an instant free estimate (see above), then gives you a GIA or IGI lab report to understand the qualities of your diamond or other jewelry.

You can learn more about Worthy and my experience selling a diamond ring in my review.

WP DiamondsWorthy
BBB ratingA+A
TimeAs little as 24 hours total~2 weekw
Multiple bidsNo – best price offered upfrontYes
What they buyDesigner jewelry, diamond jewelry, loose diamonds, luxury watches and handbagsDiamonds, jewelry, watches
MinimumAt least 0.50ct for round diamonds and 0.75ct for fancy shape diamonds.Estimated sale value of $1,000+
Diamond upgrade program?Yes — get more for your jewelry with creditNo

Bottom line: Should you use WP Diamonds?

First, learn more about how to sell diamonds for the highest price before you decide.

Second, consider the value of the jewelry or diamonds you’re selling.

Third, review all three ways to sell an engagement ring, diamond, gold, jewelry or watches:

  1. Sell to a gold buyer or jewelry buyer directly to a local jewelry store or a pawn shop near you.
  2. Consignment. Sites like RealReal and 1stdibs help sellers connect with buyers online.
  3. Sell by auction. For centuries, the wealthy have sold their inherited art, furniture and jewelry at auction houses like Sotheby’s, Christie’s, Bonhams and Phillip auction houses in New York and London. However, those places only work with very expensive pieces that most Americans do not own. However, Worthy is an online jewelry auction marketplace that takes professional photographs of your jewelry, then puts it to auction where hundreds of verified diamond and jewelry buyers around the world bid on your item — driving up the price.
Jewelry buyerMultiple bids?Items boughtTime to cashInsurance
WorthyYesDiamonds, jewelry, watches2 weeks$100,000
DiamondsUSANoAll jewelry, gemstones and precious metals2-3 days$100,000

WP Diamonds
NoDesigner jewelry, diamond jewelry, loose diamonds, luxury watches and handbags24 hours$100,000
CircaBlueNileNoHigh-end branded and historical jewelry, as well as diamonds of at least .4 carats.No$100,000
Diamond Buyers InternationalNoDiamond jewelry, loose diamonds and watches. No$5,000
Abe MorNoAny jewelry that contains a diamond of at least 0.3 carats. 2-4 business days$25,000
What is

WP Diamonds is part of the diamond industry of wholesalers that directly buys your diamond ring, and then sells it, manufacturers and other dealers.

Is WPDiamonds legit?

WP Diamonds is a legit business, and it is not a scam. WP Diamonds has an A+ Better Business Bureau rating, a 4.8 TrustPilot score, hundreds of happy customer reviews and testimonials.

Our ratings:
  • Experience for sellers
  • Sellers' fees
  • Value for sellers
  • Customer service
4.5 founder Emma Johnson is an award-winning business journalist, activist, author and expert. A former Associated Press reporter and MSN Money columnist, Emma has appeared on CNBC, New York Times, Wall Street Journal, NPR, TIME, The Doctors, Elle, O, The Oprah Magazine. Winner of Parents magazine’s “Best of the Web” and a New York Observer “Most Eligible New Yorker," her #1 bestseller, The Kickass Single Mom (Penguin), was a New York Post Must Read. As an expert on divorce and gender, Emma presented at the United Nations Summit for Gender Equality and multiple state legislature hearings. More about Emma's credentials.

One Comment

How do I know my jewelry/watches are really insured and I can trust that they are? I can’t find anywhere online that they are insured by Lloyds of London.
Thank you

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