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I Do Now I Don’t review: Is this online jewelry seller legit?

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If you have an old engagement ring sitting around — maybe one your former spouse gave to you or that you gave to your former spouse — selling it can be a great way to move past that relationship and make some money in the process.  

I Do Now I Don’t is an online jewelry marketplace that will either buy your diamond jewelry directly or allow you to list it at your own price to online buyers — sort of like eBay for diamond jewelry.

Is this online jewelry seller legit? Yes — but I don’t recommend them. Keep reading to find out why. 

Instead, check out our No. 1 recommendation for selling your diamond, Diamonds USA, which boasts an A+ Better Business Bureau rating which buys all gold, diamonds and other fine jewelry and watches since it was founded in 2005.

Get a quick, free quote now from Diamonds USA >>

What you should know about I Do Now I Don't:

Emma’s quick take on I Do Now I Don’t, an online site to sell your jewelry

While the concept behind I Do Now I Don’t is good, I am wary of its F rating with the Better Business Bureau and hundreds of online complaints. When you’re selling something as valuable as a diamond ring, you want to sell it to a reputable online diamond buyer that will get you the most money possible. 

I’m also not a fan of the I Do Now I Don’t website, which is cumbersome to navigate. 

For example, the “How it works” page of the site says you should email to get an estimate on your diamond jewelry, but they don’t include a link to the contact information (you have to scroll to the bottom of the page to navigate to the Contact page of the website or click on the small envelope icon in the upper right corner). Both of these contact forms are not exclusively for seeking an estimate, which I find frustrating and confusing. 

Also, if you just click the link to list your item from the homepage, you’d never know you had the option to get a free estimate first, unless you scrolled down the page and read the small text. 

For loose diamonds or diamond jewelry at all price points, I recommend Diamonds USA, sister site of CashforGoldUSA. These are just some of the items CashforGoldUSA buys:

I also like Diamonds USA because:

  • A+ BBB rating
  • 100% highest price guarantee
  • Pays within 24 hours
  • 10% bonus if you ship within 7 days
  • 100% free and trackable shipment through FedEx — door-to-door
  • Items insured up to $100,000 via Jewelers Mutual en transit, and through Lloyds of London at their facility

Get a free estimate now from or Diamonds USA >>

How I Do Now I Don’t got its start

I Do Now I Don’t founder Josh Opperman started his business on the heels of his own heartbreak and frustrating attempt to sell his fiancée’s engagement ring when she ended their relationship.

When he tried to sell the ring, the most he was offered was 30% of what he paid for it. He started I Do Now I Don’t to help people get more money for their unwanted diamond rings.

What are the basics of I Do Now I Don’t

I Do Now I Don’t is a unique entry in this online selling space because it allows you to sell your diamond jewelry directly to the public. It is not a wholesale loose diamond buyer or a diamond ring buyer.

The company offers two options for sellers: 

  1. Accept their offer and sell your diamond directly to I Do Now I Don’t, or
  2. List your diamond on their online marketplace, where you can sell directly to a retail buyer — much like online consignment sites Poshmark and Mercari.

How I Do Now I Don’t works

Selling your diamond or diamond jewelry with I Do Now I Don’t will vary depending on which route you choose to take.

If you want to sell your diamond directly to the company, the process looks like this:

  • Click on the envelope icon at the top right of the website to send an email with a brief description of your jewelry or diamond and any photos or documentation that you have available, such as a GIA lab report. 
  • Within 24 hours, an in-house buyer will email you a preliminary offer on your item. 
  • If you decide to move forward, send your item to them (at your own expense) for an in-house evaluation, at which point you will receive a final offer.
  • If the final offer is below the preliminary offer originally provided and you decline the new offer, then I Do Now I Don’t will return the item to you at no additional cost. If the final offer is not below the preliminary offer and you still choose to decline, you will be charged $20 for return.
  • If you accept the offer, payment will be issued to you by check on the 15th of the following month.

To list your item on their marketplace:

  • Create a free online account through their website.
  • If you have already conducted an appraisal for your item or know how much you want to list it for, you can immediately submit your listing. If you do not know what your item is worth, request a suggested listing price by emailing I Do Now I Don’t with a brief description of your item and any photos or documentation that you have available. Ultimately, however, the price that you list your item for is up to you.
  • Once you've decided on a price, you create a listing through their online form, which you can access by clicking on the Sell tab or from the homepage.
  • If your item sells, you must ship it to I Do Now I Don’t at your own expense. They recommend using USPS, as the company insures packages for up to $25,000. By comparison, Diamonds USA provides free overnight, round-trip shipping insured up to $100,000.
  • Upon receipt, I Do Now I Don’t inspects your item to ensure that it matches the description in your listing. If it does not, then they will contact the buyer and let them know the results, at which point the buyer can either accept the item, request a refund, or negotiate a different price. 
  • Payments are issued on the 15th of the following month after the sale.
  • I Do Now I Don’t charges a commission between 10% and 20% depending on the sale price of your item.

Additionally, a VIP selling service is available at no extra charge for items that are valued at $5,000 and higher. VIP listings receive an appraisal certificate, insured shipping, complementary cleaning and photography of the item, and are designated with a crown icon on the marketplace. This service comes with a flat 25% commission. 

Pros of I Do Now I Don’t

  • Choice between direct sale or marketplace listing
  • Possibility to sell item for much more through online listing
  • You choose the sales price 

Cons of I Do Now I Don’t

  • F rating with the BBB (not accredited)
  • Many customer complaints
  • Website is confusing and the sales process is not always clear
  • Direct sale is based off of a single, in-house evaluation
  • Payment is slow
  • VIP selling service is only available for items valued to be worth at least $5,000 
  • Unless you opt into VIP selling service, you are responsible for shipping and insurance costs

Offering multiple routes to sell your jewelry, I Do Now I Don’t has made a name for itself in the second-hand diamond jewelry space. But for a number of reasons listed above, it isn’t our top choice for either direct sales or for auctioning. 

How the service stacks up against sites like I Do Now I Don’t

I Do Now I Don’t takes a relatively different approach to selling and buying diamond jewelry. But how does it stack up against other top diamond buyers?

I Do Now I Don’t vs Diamonds USA

I Do Now I Don’t require that all listings have a value of at least $150.
However Diamonds USA and its sister sites CashforGoldUSA and CashforSilverUSA is our No. 1 recommendation for selling fine jewelry and metals, as they do not require a minimum value to purchase your diamond or diamond jewelry and pay for free, insured round-trip shipping. Diamonds USA pays within 24 hours of an accepted offer. 

Diamonds USA, CashforGoldUSA, and CashforSilverUSA accept all kinds of diamond, gold, gemstone, platinum and silver jewelry, plus gold and silver coins, flatware, watches, scrap, and gold bullion. I Do Now I Don’t only deals in diamonds. 

Platinum vs white gold: Which is more valuable?

I Do Now I Don’t vs Worthy

I Do Now I Don’t and Worthy are similar in that they each offer an online marketplace through which you sell your diamond or jewelry. How these platforms work, however, is substantially different. 

I Do Now I Don’t’s platform lets you sell directly to a buyer, similar to ebay. You list your item and, if someone is interested, they will make you an offer and you can accept or not.

Worthy’s platform, on the other hand, connects you to wholesale buyers that bid on your item through an anonymous auction. How much you earn will therefore be dependent upon whatever multiple professional diamond buyers are willing to pay—opposed to a single retail buyer. 

Additionally, when you choose to list your item through Worthy, Worthy performs certain services completely free of charge, all of which are the IDNID sellers’ responsibilities:

  • Cleaning
  • Photographing
  • Shipping 
  • Insurance
  • Lab report 
  • Posting
  • Description

These services are only available on I Do Now I Don’t if your item is worth at least $5,000 and you opt into the VIP selling process, which charges a high commission of 25%.

Finally, while I Do Now I Don’t pays just once a month, on the 15th of the month following a sale. Worthy pays within several business days of making a sale.

Read our review.

I Do Now I Don’t vs myGemma

myGemma, formerly WP Diamonds, is one of the oldest and most reputable places to sell your diamond ring, loose diamonds, jewelry, and watches. myGemma is accredited and has an A+ Better Business Bureau rating, while I Do Now I Don’t has an F rating and is not accredited. 

I Do Now I Don’t is a marketplace where online buyers can purchase your unwanted diamond jewelry at a price you set. myGemma is a diamond wholesaler that directly buys your diamond jewelry then sells it to consumers on its e-commerce platform, where you can also buy and sell luxury handbags and other accessories.

myGemma accepts luxury jewelry brands and diamonds larger than 1/2 carat. The minimum price listed on the I Do Now I Don’t marketplace is $150.

Read our myGemma review.

Do Now I Don’t reviews

I Do Now I Don’t reviews are a mixed bag depending on which review site you check. The company has 3.8/5 stars on Wedding Wire and 4.2/5 stars on Facebook, though it only has 2.15 stars on the Better Business Bureau site. I did notice that most negative I Do Now I Don’t reviews were posted in 2020, when the company told customers it was dealing with pandemic-related delays. 

BBB reviews of I Do Now I Don’t

Though the company has been around for more than 13 years and is led by Chris Del Gatto, a well-known figure in the diamond industry, I Do Now I Don’t is not accredited with the Better Business Bureau. The company has an F rating and more than 300 customer complaints on the BBB website.

I Do Now I Don't Better Business Bureau Profile.
I Do Now I Don't BBB 1-star review.
I Do Now I Don't BBB 5-star review.
I Do Now I Don't BBB negative review.

Trustpilot reviews of I Do Now I Don’t

I Do Now I Don’t fares better on Trustpilot, with a 3.6/5-star rating. Most recent reviews are positive, though some negative reviews indicate issues with communication and payment delays. 

I Do Now I Don't Trustpilot 4-star review.
I Do Now I Don't Trustpilot 1-star review.
I Do Now I Don't Trustpilot 5-star review.

Reddit reviews of I Do Now I Don’t

There aren’t many reviews of I Do Now I Don’t on Reddit. I could only find one thread asking for advice about buying on the site, and all of the responses appear to be from people who never used it:

Bottom line: Should you sell your jewelry using I Do Now I Don’t?

In my opinion, there are better, more reputable online jewelry buyers, so I don’t recommend selling your jewelry on I Do Now I Don’t. 

And for loose diamonds and diamond jewelry at any price point (and fast payouts), I recommend Diamonds USA. Get a free estimate today >>

Wherever you decide to sell, learn more about how to sell diamonds for the highest price first. And check out my roundup of the 8 best online diamond buyers in 2023. founder Emma Johnson is an award-winning business journalist, activist, author and expert. A former Associated Press reporter and MSN Money columnist, and National Jeweler editor, Emma has appeared on CNBC, New York Times, Wall Street Journal, NPR, TIME, The Doctors, Elle, O, The Oprah Magazine. Winner of Parents magazine’s “Best of the Web” and a New York Observer “Most Eligible New Yorker," her #1 bestseller, The Kickass Single Mom (Penguin), was a New York Post Must Read. As an expert on divorce and gender, Emma presented at the United Nations Summit for Gender Equality and multiple state legislature hearings. Her next book, The 50/50 Solution, is out March, 2024 with Sourcebooks. More about Emma's credentials.

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