How to sell jewelry

Some links below are from our sponsors. Here's how we make money.

Do you have old gold or silver chains, pearls, diamond or gemstone rings and bracelets you no longer wear or like? Not sure how to sell them for cash? Keep reading for details on how to understand value your fine jewelry. If you are ready to sell and and not sure where to sell your jewelry, this post details the best jewelry buyers.

Our No. 1 recommendation for selling your diamond jewelry and high-end jewelry from a brand like Cartier and Tiffany, or a luxury watch from a brand like Rolex is online site, which has an A+ Better Business Bureau rating, insures your item up to $100,000, and will give you an immediate estimate using its interactive tool. Worthy is best if your jewelry is worth at least $1,000.

If you need cash fast and you don't think your jewelry is worth at least $1,000, then use CashforGoldUSA, which has an A+ rating with the Better Business Bureau, pays within 24 hours, and was found by a Fox Business News investigation to pay three times its competitors, and buys a wide variety of jewelry, gold, silver, gemstones and coins.

Here is what you need to know about selling your jewelry:

How to sell jewelry

If you live in a large town or city, you may have a number of jewelers near you, online auctions, consignment or pawn shops you can ask about the value of your jewelry or watch, and go with the highest price.

But even then, you are limited to a handful of buyers.

How to sell gold jewelry

Gold jewelry, unless it is a brand, is typically melted down for scrap, and sold at slightly above melt price for the price of gold that day. This post explains how to understand the value and price of your gold, as well as where to sell it for the highest price.

How to sell silver jewelry

Silver is far less valuable than gold, but also precious commodity. Learn more about selling silver jewelry, silverware, coins and other silver in our overview.

How can I sell my jewelry fast?

The quickest way to sell your jewelry is to walk into a local pawnbroker or jewelry store and sell it for whatever they offer. However, those places can smell desperation from a mile away, so do no expect to get the most money.

The online jewelry buying industry is very competitive, and a handful of quality jewelry buyers highlighted here can be trusted to give you the highest price, and in the case of CashforGoldUSA, within 24 hours. Read our CashforGoldUSA review, which explains:

  • CashforGoldUSA pays within 24 hours,
  • Found by Fox Business News investigation to pay 3X their competitors
  • BBB A+ rating
  • Price match guarantee
  • Free return guarantee
  • 10% bonus if you ship within 7 days

Get a free immediate estimate for your jewelry from CashforGold, and receive a 10% bonus if you send in your item within 7 days >>

How to sell high-end jewelry or a luxury watch

If you have high-end jewelry or watches that you are looking to sell, it’s important to understand exactly what you’re selling and how much it is worth before you sell. An appraisal will help you determine the value of your jewelry so that you can better evaluate the offers that you get from potential buyers. Once you have received an appraisal, you will want to get a number of offers from different buyers before making a final decision. is an excellent option for selling high-end and designer jewelry, for a few key reasons. First, Worthy will provide you with a free GIA lab report for any diamonds included in your piece, as well as an appraisal that will tell you how much they think your piece will likely sell for. 

How to get your diamond appraised fairly.

More importantly, Worthy does not buy your jewelry directly from you, but instead acts as an auction house, connecting you with their network of professional jewelry buyers who know real value when they see it. This auction format increases the likelihood that you will get the best possible price for your jewelry or watch, especially when compared against selling to a single buyer. 

As a note: If you have the original jewelry box, bag, receipt, or anything else that came with the piece, these can make it easier for you to prove the authenticity and provenance of your jewelry, which may make it easier to sell.

Selling Bvlgari watch or jewelry?

Bvlgari (also known as Bulgari) is one of the well-known jewelry designers in the world. The company’s rings, necklaces, brooches, watches, and other pieces often feature multiple diamonds and other valuable gems, with historical pieces from the 1930s, 40s, 50s, and 60s selling for tens or hundreds of thousands of dollars. As recently as 2017, Bvlgari Trombino rings have sold for more than $850,000, while more intricate pieces like necklaces have sold for amounts in the millions. 

Some of the most popular modern designs include:

  • Serpenti Viper necklaces and rings
  • B.Zero 1 rings, bracelets, and pendants
  • Diva’s Dream necklaces and earrings
  • Fiorever necklaces
  • Bvlgari Bvlgari necklaces, rings, and earrings

Each of these pieces sell for between $2,000 and $5,000 new. Bvlgari does not buy back their own jewelry, but you can likely sell your pieces to either a local jeweler or an online marketplace like If you suspect that you have a rarer or historical piece, then an auction house may be a better option.

Selling Cartier watch or jewelry?

Cartier is considered by many to be one of the most luxurious brands, making their jewelry and watches highly coveted. Some of the most expensive Cartier pieces ever sold include the Sunrise Ruby Ring which sold for $25 million in 2015 and the La Peregrina Necklace valued at roughly $11.8 million.

Some of the more popular Cartier designs include:

  • Diamants Legers Necklaces  
  • Juste un Clou Bracelets
  • Love Bracelets
  • Trinity de Cartier Rings
  • Juste un Clou Bracelets 

Prices will vary from design to design and depending on the metal and whether or not diamonds are included. For example, an 18k white gold LOVE bracelet recently sold on for about $3,000, while a similar piece with diamonds sold for more than double that amount.

Cartier does not buy back their jewelry, which means you’ll need to turn to a third-party buyer to sell your piece. An online jewelry auction house like will likely be your best bet, though you may also consider a local jeweler that you trust to give you a good price. 

Learn more about selling your Cartier jewelry and watches>>

Selling Chopard jewelry?

Chopard is a Swiss designer world-famous for their jewelry and watch designs. Among countless celebrities and business moguls, the brand even counts former Russian Tsar Nicholas II as a previous client. 

Some of the most expensive Chopard designs ever sold include a 201-carat watch which sold for $25 million, a blue diamond ring which sold for $16.26 million, and a diamond and emerald necklace which sold for $3 million. 

The most popular designs sold by Chopard include their:

  • Alpine Eagle watches
  • Imperiale watches
  • Mille Miglia watches
  • Happy Sport watches
  • Happy Diamonds watches
  • L.U.C. watches

Depending on the piece, these watches can sell for anywhere from $5,000 to $50,000. Very few designs sell for under five grand.

Selling David Yurman jewelry?

David Yurman has been crafting exquisite designer jewelry since 1980. The most expensive design ever created by the brand is the blue tourmaline and diamond necklace created by Evan Yurman, David Yurman’s son, which sold for $2 million. Other pieces including rings, necklaces, and bracelets have sold for anywhere from $50,000 to $150,000 plus. 

Some of the most sought after David Yurman designs include:

  • The brand’s classic Cable Bracelets
  • Renaissance Bracelets
  • Noblesse Rings
  • Albion Rings
  • Double X Crossover rings
  • Oval Link Necklaces
  • Figaro Necklaces
  • Charm Necklaces

David Yurman does not buy back their own jewelry, though they do have a 45-day return policy. Personalized or custom designs are final sale. If you would like to sell a piece after the return period, you’ll need to turn to a private buyer such as a local jeweler or online auction.

Selling Harry Winston jewelry?

Harry Winston’s name is synonymous with extreme luxury. This King of Diamonds worked with some of the most famous gems in the world, and catered to the upper echelon of society. Harry Winston rings and necklaces regularly sell at auction houses such as Christie’s for millions of dollars. 

Some of the most popular Harry Winston designs available today include the:

  • Winston Gates Diamond Bracelet
  • Lily Cluster Diamond Bracelets and Earrings 
  • Diamond Loop Full Motif Earrings
  • Sunflower Stud Earrings
  • Cluster Diamond Necklaces
  • And more

Even the simpler and more common Harry Winston pieces sell for tens of thousands of dollars. If you believe you have a Harry Winston piece, it’s important to have it appraised to ensure you get the most money when you sell. 

Selling a Rolex watch?

Rolex is often called the most valuable watch brand in the world, due to the company’s history, brand awareness, and luxury status. Famous pieces have sold at auction for millions of dollars, including Paul Newman’s Rolex Daytona which sold for $17.8 million in 2017, the Rolex “The Unicorn” Oyster Cosmograph which sold for $5.9 million in 2018, and the Rolex Bao Dai which sold for $5.1 million in 2017.

So-called “everyday” Rolex watches sell for anywhere from around $5,000 to more than $75,000. According to WristAdvisor, the average price for most Rolex watches is between $7,000 and $12,000.

Rolex watches are known for retaining their value, making them fairly easy to resell. Learn more about selling a Rolex here >>

Selling Tiffany jewelry?

Tiffany & Co. is known for two things: Their little blue boxes and bags, and their exquisite diamond jewelry. Many women (and men!) dream of one day owning a piece of Tiffany jewelry.

Some of the most popular Tiffany designs include:

  • Tiffany T rings and bracelets
  • Tiffany HardWear earrings, bracelets, and pendants
  • Tiffany Victoria earrings, rings, and pendants
  • Tiffany Jewel Box bracelets, earrings, and pendants
  • Elsa Peretti studs and pendants
  • Tiffany & Co. Schlumberger rings, earrings, and other designs

While Tiffany’s does not have a buyback program, they do have an upgrade program for engagement rings. Through that program, they’ll give you store credit up to the original purchase price of the ring which you can then use to buy a new engagement ring.

If you’re looking to get cash for your Tiffany jewelry instead of store credit, you’ll need to turn to a third-party such as an auction house or online marketplace. 

Learn more about selling your Tiffany Jewelry here >>

Before you sell gold or jewelry, here are some tips

Whatever reason you are researching how to sell your jewelry online, it is no doubt a big decision, and there may be a fear of getting ripped off.

Understand how jewelry is appraised, including the difference between an insurance appraisal and lab report.

Learn more about whether your diamond is real, the 4 C’s and other things that affect how your diamond is valued, and how to sell your diamond.

Understand the quality and value of gold, platinum or other precious metals that your jewelry is made of, including recent market prices for gold.

And research the best diamond buyers, including those near you.

Bottom line? Over the years I have deeply investigated, tested and reviewed the top online jewelry buyers and am confident to recommend CashforGoldUSA and as the most credible, trustworthy sites that will pay the highest price.

What jewelry is worth money?

There are many factors that play into how much you can get for your old jewelry:

  • The 4cs of your diamond, or value of the center gemstone
  • The karat and weight or quality of the gold or platinum
  • Whether it is a brand like Tiffany, Cartier, Bvlgari, Roberto Coin, David Yurman, Van Cleef & Arpels, and Harry Winston
  • The style — if your jewelry is currently in style it can attract a higher price
  • Condition — does the stone need to be polished or recut? Does the metal need to be reworked?
  • Age – some antique jewelry increases in price with age, while vintage items, less than 100 years old, are just considered old — and less valuable.

How do I find out how much my jewelry is worth?

It can be helpful to stop in a local jewelry store to get an estimate of how much your ring, bracelet, earrings or necklace are worth, and a few details about the carat of gold, or size and grade of a diamond.

However, to get an actual resale offer, for free and quickly, our recommendation is to send your jewelry to CashforGoldUSA, which will insure your item up to $100,000 or more through Jeweler's Mutual insurance, and provide a free door-to-door FedEx or UPS with a tracking number. If you accept their offer, you get paid within 24 hours. If not, they will return your item for free immediately, no questions asked.

Worthy's interactive jewelry estimator is useful in understanding the value of your jewelry, especially for diamonds.

FAQs about selling jewelry for cash

These are common questions you may have about selling your jewelry:

Is it safe to sell jewelry online?

I highly recommend selling your jewelry online. This is safe and secure, and it is easy to get multiple quotes in this highly competitive market. If you don’t like a quote, a reputable jewelry buyer is happy to overnight your jewelry back to you, free of charge.

Is it worth it to sell my jewelry? How much does jewelry sell for?

Answer: Gold prices per ounce have been at or near record highs in recent months. The market for recycled diamonds is hot. Get a quick appraisal estimate for your diamond jewelry at Worthy >>

Check out gold prices and get a free estimate at CashforGoldUSA, which Fox News found to pay 3X its competitors. They pay a 10% bonus if you send in your item within 7 days.

Get your free estimate instantly with CashforGoldUSA’s gold calculator here >>

The power of decluttering is especially true for women going through the end of a relationship: a divorce, the end of a serious, long-term romantic relationship, or even the death of a loved one.

If you are wondering whether it is worth it to sell your old jewelry, consider that holding on to it is money that you are not using to invest in other experiences or purchases that bring value to you, your family, and world:

  • Pay off debt
  • Go back to school
  • Start a business
  • Invest in your business
  • Buy a home
  • Buy a car
  • Get a boob job or other cosmetic surgery
  • Renovate or redecorate the house
  • Buy a second house
  • Settle your divorce already
  • Build that $1,000 emergency fund
  • Help out a family member or friend in need
  • Donate to charity
  • Pay for your kids’ camp or college
  • Go on vacation with the kids
  • Go on vacation with your man
  • Go on vacation with yourself
  • Buy yourself a fabulous new piece of jewelry!

With the money I made on selling my own ring, I helped my ex take the kids to Greece to visit their family.

Where can I sell expensive, high-end jewelry?

Worthy, with its free GIA report and auction format, is uniquely positioned to help you sell large diamonds and high-end, and expensive branded jewelry. Worthy is our recommendation for jewelry that will go for at least $1,000. Read our review.

How much is my engagement ring worth?

The value of your ring depends on many factors. These include the materials used (quality of gold and/or platinum), the quality and size of the diamonds, if it is has a designer luxury mark, and the market value of your ring.

The best way to determine the value of your ring is through a formal appraisal at a local jeweler near you, which I recommend for items valued at less than $1,000, or, if you expect the ring to be worth more than that sum, get a GIA or IGI certificate, which will cost you around $100 or less. If you chose to go through (which only accepts items for its online auction of at least $1,000), then they pay for a GIA or IGI lab report and certificate, 100% free.

Here are a few recent examples of diamond engagement rings sold at auction at

1.2 carat oval-cut ring, J-K color, VS1-VS2 clarity, with surrounding diamonds total carat weight of .74 carats: $2,187

0.75 carat marquise-cut 3-stone ring, F-G color, VS1-VS2 clarity: $1,245

1.26 carat round-cut solitaire, G color, VS1 clarity, 18-carat gold band: $7,409

How much is a wedding ring worth?

The higher the karat amount, the more valuable it is. Again, this depends on the factors mentioned above. A simple, thin chain necklace without gemstones, will typically be worth between $100 and $200 in scrap prices. Meanwhile, Worthy sells many necklaces for thousands of dollars. Examples include a 35-gram 14k gold and diamond necklace for $1,858, and a 15-gram 18k gold and diamond necklace for $4,050.

Gold prices have been hovering at a 7-year high. As of , the gold resale value in the United States was at a near-record price of $ per ounce, or $ per gram.

According to the gold calculator at CashforGoldUSA:

  • 10k gold wedding ring is worth: $116.78
  • 14k gold wedding ring is worth: $163.83
  • 18k gold wedding ring is worth: $210.04

Simple jewelry, including a solid-metal wedding ring, or one with small stones, can be sold to a local jeweler near you, gold buyer near you, pawn shop, gold and silver exchange, or a reputable online buyer like CashforGoldUSA.

Takeaway: Just trade your diamonds for cash, and call it a day.

In short … 

If you have a valuable gold, gemstone, or diamond, best place to sell is via online auction at Worthy, which has an A+ BBB rating, gives you a free GIA or IGI certification, excellent customer support and puts the sale process in your hands, all from the comfort of your home. 

Learn more about valuing and selling gold coins.

Bottom line: What is the best way to sell jewelry?

So, which is the best online jewelry buyer? stands out for its unique auction platform that increases your chances of attracting bids from qualified buyers. It’s history of excellent customer service, free third-party lab reports from IGI or GIA, as well as many happy customers makes Worthy the strongest choice for jewelry that will sell for $1,000 or more.

If you have gold jewelry, or other jewelry that is less special we recommend selling jewelry online with CashforGoldUSA and get paid in 24 hours from this A+ BBB-rated company. Send in your item within 7 days, and get a 10% bonus.

How do I find out how much my jewelry is worth?

It can be helpful to stop in a local jewelry store to get an estimate of how much your ring, bracelet, earrings or necklace are worth, and a few details about the carat of gold, or size and grade of a diamond.

Is it safe to sell jewelry online?

I highly recommend selling your jewelry online. This is safe and secure, and it is easy to get multiple quotes in this highly competitive market. If you don’t like a quote, a reputable jewelry buyer is happy to overnight your jewelry back to you, free of charge.

Is it worth it to sell my jewelry?

Gold prices per ounce have been at or near record highs in recent months. The market for recycled diamonds is hot.

Where can I sell expensive, high-end jewelry?, with its free GIA report and auction format, is uniquely positioned to help you sell large diamonds and high-end, and expensive branded jewelry.

What is the best way to sell jewelry?

While selling to a local jeweler or pawnshop may give you quick cash, brick-and-mortar jewelry buyers typically will pay less than online buyers.

How do I sell my jewelry?

While there are certainly many reputable, honest local jewelry stores, selling your jewelry online really is the best. There are hundreds of places online that will buy your gold, diamond, and other jewelry. founder Emma Johnson is an award-winning business journalist, activist, author and expert. A former Associated Press reporter and MSN Money columnist, Emma has appeared on CNBC, New York Times, Wall Street Journal, NPR, TIME, The Doctors, Elle, O, The Oprah Magazine. Winner of Parents magazine’s “Best of the Web” and a New York Observer “Most Eligible New Yorker," her #1 bestseller, The Kickass Single Mom (Penguin), was a New York Post Must Read. As an expert on divorce and gender, Emma presented at the United Nations Summit for Gender Equality and multiple state legislature hearings. More about Emma's credentials.

Leave a Reply

Your email address will not be published. Required fields are marked *