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Zoosk app 2022 reviews: Is Zoosk free? Is this a good dating site? Dating experts weigh in

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Started in 2007, Zoosk is a traditional dating app with modern chat, messenger, an app, and more, with all kinds of members looking for a wide variety of dating and relationships.

Zoosk claims to be the most popular dating site in the world, with more than 35 million users in 80+ countries. In a game that is all about numbers, a large dating pool is a powerful asset for this dating app, making it worth checking out — no matter your dating preferences or location. Also, Zoosk is easy to set up and use.

While Zoosk is a dating site for all types of relationships, our top choice if you’re looking for love and long-term commitment is eharmony.

Our Zoosk ratings:
  • Member's experience
  • Matches
  • Cost
  • Customer service
3.1

Here’s why we pick eharmony over Zoosk: 

  • A- Better Business Bureau rating
  • Responsible for more than 2 million love connections (it’s one of the largest dating apps of its kind)
  • Only major dating app devoted specifically to serious partnership
  • Free basic plan
  • ​​Video dating
  • Vetted profiles (so you know you’re talking to a real, unmarried person)
  • According to a study, couples on eharmony are more likely to get married and less likely to get divorced compared to other online dating sites

Both eharmony and Zoosk are quality dating sites that rely on computer algorithms to best connect you with the type of romance you’re seeking, and both are used by tens of millions of people around the world. eharmony has a more extensive startup process that involves a lengthy questionnaire (about 20 minutes long), while you can get started fairly quickly with Zoosk. 

Read our eharmony review and get 25% off an eharmony membership with code WSM25 now >>

Bianca’s Zoosk review

“While Zoosk is an interesting concept, the quality of this site, user experience and user base is low.

“It’s frustrating that you cannot interact with other profiles unless you pay. These days, there are so many free dating apps to use, especially the popular ones like Tinder and Bumble.

“Also, while Zoosk says it’s the largest dating app in the world, I don’t personally know anyone who uses it. You’re better off trying a popular dating app to meet more people.”

Bianca Mendez is a dating app expert whose work has appeared in Woman’s Health, Bustle, Latina, Refinery29, and many other publications. She also served as a sex and dating editor at Elite Daily. You can check out her other dating app reviews here.

This is the extent of the profiles Bianca could view as a free member:

Example of matches on Zoosk.
Example profile on Zoosk.

Our review of Zoosk vs. eharmony

Zoosk prides itself on being the largest dating site in the world, with 40 million users. It connects with your social media profiles to help predict your matches and allows you to scroll through profiles as well.

But because Zoosk is a diverse and broad dating site, it appeals more to users seeking all types of relationships, while eharmony caters exclusively to the serious-minded dater looking for a committed relationship, love and possibly marriage.

The Zoosk dating site has many cons, however, and singles can do better by checking out any of the other quality dating sites and apps, including our top pick: eharmony.com. Here’s why:

eharmony requires all users complete a lengthy online survey of more than 150 questions that helps the algorithm understand your values, passions, hobbies, dating and relationship goals, and personality.

No need to scroll through endless profiles. Complete the test, select a membership level (including a free level) and eharmony will send daily matches by email. You can engage via the chat function, or video dating.

The site also assigns a human to verify that each member is indeed who he or she says they are—virtually eliminating catfishing, spam, and other sleazy behavior. 

eharmony then sends you daily emails with 5-7 matches of potential dates, based on how each person answered the survey questions. You can then examine these matches’ profiles to help you decide whether you would like to communicate further. 

eharmony has an A- Better Business Bureau (BBB) rating.

eharmony.com is free for the basic level. With basic membership, for no cost you can:

  • View your personality test results
  • Receive partner suggestions
  • Send smiles and likes
  • Upload photos

eharmony price vs. Zoosk cost

eharmony’s dating cost is competitive with other dating sites. There are three membership levels to choose from. eharmony has a free option, as well as a 3-month free guarantee — if you are not satisfied with your first three paid months, eharmony will give you 3 months for free.

As of August 2022, eharmony costs per month (and eharmony prices at 25% off with code WSM25):

Prices are per month:

eharmonyZoosk
Free basic plan$0$0
1-month plann/a$29.95
3-month plann/a$19.98
6-month plan$49.43$11
12-month plan$34.43$8.33
24-month plan$26.93n/a

This makes Zoosk much cheaper than eharmony but, again, you have to spend more time searching through a lot of likely incompatible profiles. Zoosk is also preferable for those who do not want to complete a comprehensive questionnaire at the beginning, while eharmony enables you to spend less time on searches later and have more time for meeting.

Conclusion: Zoosk or eharmony—which is better?

One of the best reasons to use eharmony is its compatibility survey. The site sends you a list of daily matches based on your individual responses, which go beyond simple likes and dislikes into what qualities you look for in a match.

While Zoosk is less expensive, you do get what you pay for. Keep in mind, that typically, the more someone pays for something, the more they value it — and if you are seeking a financially secure partner, eharmony’s higher price indicates that daters there can afford the premium dating site.

Learn more about eharmony, and see if it's a fit for you >>

Here are some of the basics you need to know about the Zoosk app if you still think it’s worth exploring:

Is Zoosk a good dating site?

Quick answer: No. While the Zoosk app has competitive fees, it attracts a broad swath of daters, and it can be easy to get lost among the masses of daters.

Common complaints for Zoosk’s app include many dead accounts, spammy, misleading emails and marketing, low quality of members and high prices and ads on the free version. Here are a few recent complaints on Better Business Bureau, which until recently gave the parent company a big fat F for a long time.

However, parent Spark Networks has seemed to have stepped up, and is responding to complaints on the BBB, which increased its rating to an A+, even if customer reviews average 1.16/5 stars:

BBB complaint on Zoosk review.

For serious relationships, our recommendation is eharmony, which is solely focused on helping professional singles find serious relationships and/or marriage.

Check out eharmony now for free >>

The site has many cons, however, and singles can do better by checking out any of the other quality dating sites and apps, including our top pick: eharmony.com. Here’s why:

Both eharmony and Zoosk are quality dating sites that rely on computer algorithms to best connect you with the type of romance that you are seeking and both are used by tens of millions of people around the world, including most in the United States.

While Zoosk is very straightforward to set up and start matching, schedule about 20 minutes to get started with eharmony, as the site relies on an extensive questionnaire to help connect you with compatible partners.

eharmony requires all users complete a lengthy online survey of more than 150 questions that helps the algorithm understand your values, passions, hobbies, dating and relationship goals, and personality.

No need to scroll through endless profiles. Complete the test, select a membership level (including a free level) and eharmony will send daily matches by email. You can engage via the chat function, or video dating.

The site also assigns a human to verify that each member is indeed who he or she says they are—virtually eliminating catfishing, spam, and other sleazy behavior. 

eharmony then sends you daily emails with 5-7 matches of potential dates, based on how each person answered the survey questions. You can then examine these matches’ profiles to help you decide whether you would like to communicate further. 

eharmony has an A- Better Business Bureau (BBB) rating.

eharmony.com is free for the basic level. With basic membership, for no cost you can:

  • View your personality test results
  • Receive partner suggestions
  • Send smiles and likes
  • Upload photos.

eharmony’s dating cost is competitive with other dating sites. There are three membership levels to choose from. eharmony has a free option, as well as a 3-month free guarantee — if you are not satisfied with your first three paid months, eharmony will give you 3 months for free.

As of September 2022, eharmony costs per month (and eharmony prices at 25% off with code WSM25):

  • Free basic account: $0
  • 6-month membership: $55.90/mo $41.92/mo
  • 12-month membership: $35.90 $26.90/mo << MOST POPULAR
  • 24-month membership: $25.90 $19.42/mo

Learn more about eharmony, and see if it's a fit for you >>

Zoosk app reviews in 2022

Zoosk reviews on Yelp

Zoosk has mixed online reviews. On Yelp, the Zoosk reviews are mostly negative — but also dating to 2013.

Zoosk reviews on Trustpilot

TrustPilot reviews of Zoosk average 2.1/5 stars based on more than 1,600+ reviews as of August 2022:

Zoosk reviews posted on Trustpilot.

Zoosk reviews on Reddit

On Reddit, there is a review thread on Zoosk:

Zoosk app store reviews

Zoosk has 4.3/5 stars on the Apple App Store and 3.4/5 stars on the Google Play store.

Positive Zoosk review on Apple app store.
Negative Zoosk review on Apple app store.
Positive Zoosk review on Google Play store.
Negative Zoosk review on Google Play store.

With 35 million members, there are bound to be some complaints. Keep reading to learn more about how Zoosk works, and why we recommend you first go to other dating apps.

How does Zoosk work?

Zoosk was one of the first dating apps Facebook allowed to integrate with its platform and uses your social media to quickly and accurately build you a unique personal profile — as well as match you with compatible dates.

Zoosk uses its behavioral technology to predict the kind of people you’ll want to interact with by using your social media habits as a guide.

For example, if Zoosk’s algorithm finds you consistently like dog lovers, or those who live within a 20-mile radius, Zoosk will “learn” that about you, and make relevant connections — opposed to putting all the pressure on you to guess with a swipe left or swipe right.

Zoosk automatically pulls information from your social media profiles into one page for other users to view. Everything but the photos you choose, and the bio you pen, Zoosk curates for you from your social media platforms.

That means you spend less time answering questions about your age and where you’re from and more time spent figuring out what’s important to you in a match.

You can always choose to omit specific personal information, too. Don’t want to include your income or industry? Not a problem on Zoosk.

To provide you with the best matches, Zoosk uses what it calls SmartPick to evaluate how compatible you are with other Zoosk members. SmartPick uses Behavioral Matchmaking technology and works by recording the profiles you like and those you don’t. Your vote, which you indicate by clicking a heart or an X on a profile, remains private from a potential match unless you both like each other.

When you do, you both match and can begin sending messages and chatting (as long as you’re both paid subscribers). Zoosk does offer subscribers an option to upgrade to Premium Messaging. With Premium Messaging, members can reply to your messages without subscribing, allowing seven times more people to respond to your messages.

Because Zoosk keeps track of your preferences, the matches Zoosk compiles for you should theoretically become more accurate, the more you use it. So it pays to use the site frequently to achieve the best results.

This what the Zoosk interface looks like:

Zoosk review interface example.

How much does Zoosk cost?

As of August 2022, if you chose to upgrade from the free version, Zoosk offers a one-month subscription for $29.95 per month and a three-month subscription for one payment of $59.95, which is about $19.98 per month.

There’s also a six-month membership for a one-time payment of $59.99 ($11 per month) and a 12-month membership for a one-time payment of $99.99 ($8.33 per month). With each Zoosk subscription, you receive the same perks, but for more extended periods.

Is Zoosk free?

You can use Zoosk for free, but without paying for the platform, your options will be limited. However, there is a way to get started at no cost to you.

Is Zoosk sign up free?

Zoosk sign up is free, but you can’t do much without a paid membership, which start at $8.33 a month for 12 months.

What are the Zoosk free features?

Zoosk free features include: 

  • Set up profile, including likes and interests
  • Add photos to your profile
  • Browse members
  • Send likes and smiles
  • Reply to three messages for free
  • See who viewed your profile

Can you get Zoosk coins for free?

No, Zoosk coins are not free, but they are available for purchase whether you have a free account or paid subscription.

Coins buy you the ability to boost your profile on the Zoosk website, send a virtual gift, and unlock Carousel Matches — a speed-dating feature that incentivizes members to quickly decide whether to connect.

Zoosk coins are available in the following packages:

  • 180 coins cost $19.95
  • 480 coins cost $39.95
  • 1,800 coins cost $99.95

Is Zoosk free chat available?

You cannot message or chat with your matches unless you are on a paid subscription. However, you can reply to three messages you receive from premium members for free.

How do I get a Zoosk free trial?

You can sign up for Zoosk for free at any time to start browsing members and send unlimited likes and smiles. But there is not currently an option to do a free trial of a premium membership, which includes features like messaging and video chat.

Pros and cons of Zoosk

Pro: Zoosk is super-easy to setup, with a great messenger

Compared to its competitors, Zoosk’s profile setup is simple. Upon landing on Zoosk’s homepage, you see a fill-in template asking you to input your gender, what you’re looking for in a mate, birthday, email address, and password choice.

Then, tell Zoosk where you live, give them an outline of what you look like, and your education level, and then you’re off to verify your account.

Pro: No open / polyamorous relationships

Zero judgment here. But if you are open only to monogamous relationships, Zoosk may appeal to you, since there is no way to actively identify yourself as poly or in an open relationship. If this resonates with you, eharmony is equally appealing to those seeking a monogamous relationship — especially if you are looking for something serious.

Pro: LBGTQ+ friendly

Everyone is welcome. 

Pro: No lengthy questionnaires

Unlike some other websites, you don’t sign up for Zoosk with the intention of answering what can seem like thousands of questions. Zoosk uses what they call Behavioral Matching to learn what it is you like and then applies those metrics to find matches for you, essentially taking the hard work out of finding someone to love. For example, if you like men with beards but dislike men who own a cat, Zoosk will learn your preferences, increasing your chances of finding someone you’re interested in meeting.

Pro: Verified profiles

If you’ve been watching too many Lifetime movies about a flirty digital message that turns into a real-life nightmare, Zoosk helps put those fears to rest.

Because Zoosk uses your social media as a starting point, it’s harder (though never impossible) to invent a persona, thus making it unlikely to be catfished. Zoosk also offers options to verify your identity via a photo, phone number, or with your personal Twitter account.

Pro: Access to a broad range of people

Zoosk is available to anyone between the ages of 20 to 93. With almost a 75-year span, it’s near impossible not to find someone with whom you might enjoy spending time. But besides the overall quantity of singles, what’s most important is the ability you have to sort through them. Zoosk allows you to cast as wide a net as you want while taking advantage of the site’s technology to refine your matches based on such factors as location height, and religion

Con: Pay-to-play dating

If you want to use Zoosk, you’ll have to pay for it. Unlike many websites and apps available today to help you find your match, there aren’t many benefits to remaining a free member on the platform as you won’t be able to access much more than your account details, which completely defeats the purpose of joining a dating website in the first place.

Con: Inactive users

Active users have complained of coming across bots on Zoosk’s platform. While the site goes out of its way to make sure members are real, there are unverified users. On Consumer Affairs, Zoosk moved from a 1/5-star rating, to a 3.8 stars as of September 2022.

Con: Monogamy only

Depending on your preferences, if you are seeking open, poly or other outside-of-traditional two-person relationships, this is not your site.

If you are looking for a friend with benefits, read about how to find a lover here.

On the other hand, poly and open relationship-seeking people can certainly join the site and seek matches, which can cause confusion and frustration for the monogamous.

Who’s on Zoosk? What age group is Zoosk for?

With more than 40 million members from over 80 countries, the odds of finding someone you like are in your favor. The platform is also available in more than 25 different languages. Members are 48 percent male and 52 percent female, with an average age of 24 and 27 respectively, indicating neither gender has a greater chance of success than the other.

To use Zoosk, you must be looking for monogamy only. Zoosk doesn’t qualify open relationships, polyamorous relationships, or anything other than long-term, two-person interactions.

Is Zoosk just a hookup site?

Zoosk is the largest dating app in the world, so it makes sense that the dating opportunities are the most varied there which can be a great thing — after all, single people who are ultimately looking for a serious relationship or marriage, can also enjoy the dating process, as well as casual hookups.

To get a sense of what happens on Zoosk in your area, ask other single friends what their experience is — or try for yourself with the free version. Typically, every city has its own dating culture that varies by dating app. 

Does Zoosk have a lot of fake profiles?

Several Zoosk reviews posted on Trustpilot and the Better Business Bureau complain about numerous fake reviews on Zoosk, with one even claiming more than 75% of female profiles they saw were fake.

Zoosk review about a lot of fake profiles on Trustpilot.
Zoosk review about a lot of fake profiles on BBB.

There is also a Reddit thread about someone’s experience with a lot of fake profiles on Zoosk: 

Zoosk app alternatives

Zoosk app vs. Elite Singles

EliteSingles is solely focused on pairing singles with serious dating partners, including for marriage. If this is what you are looking for, Elite Singles beats Zoosk. However, not all single moms and dads are ready or interested in a committed partnership, in which case Zoosk is a more casual dating option — and a good one!

Read the complete EliteSingles review.

Zoosk app vs. Match

Match users tend to be older and are more likely to be looking for serious relationships. Zoosk tends to attract younger daters in their mid- to late-20s who are looking for serious commitment and casual dating alike. Match has a slightly dated user interface, which isn't surprising considering it was one of the first major dating sites.

Read the complete Match.com review.

Zoosk app vs. OKCupid

OKCupid is known for being one of the most inclusive dating websites out there (with 13 gender identifications) and also for its extensive compatibility ratings based on thousands of questions its users can answer. OKCupid is all about being upfront in your dating intentions and is probably a better fit than Zoosk for casual dating. It also offers more free features, including the ability to message with a limited number of people each month for free.

Read the complete OKCupid review.

Zoosk app vs. PoF

Plenty of Fish stands out because you don't need a premium upgrade to message other users. Zoosk, on the other hand, requires a premium subscription to message or chat with your matches.

Read the complete Plenty of Fish review.

Bottom line: Is Zoosk worth it?

Don't pay for Zoosk. For serious relationships, go first to eharmony.

Interested in checking out other dating sites and apps? Here are some dating app reviews:

BumbleAdult Friend FinderTinder
SingleParentMeetChristian MingleCatholic dating sites
Christian dating apps13 international dating appsSeeking Arrangement
Dating.com

Used Zoosk? What was your experience? Share in the comments!

Is Zoosk a good dating site?

Zoosk is a quality site with competitive fees, owned by Spark Networks. However, Zoosk attracts a broad swath of daters, and it can be easy to get lost among the masses of daters. For serious relationships, our recommendation is eharmony, which is solely focused on helping professional singles find serious relationships and/or marriage.

How does Zoosk work?

Zoosk was one of the first dating apps Facebook allowed to integrate with its platform and uses your social media to quickly and accurately build you a unique personal profile — as well as match you with compatible dates. Zoosk uses its behavioral technology to predict the kind of people you’ll want to interact with by using your social media habits as a guide.

How much does Zoosk cost?

As of August 2022, if you chose to upgrade from the free version, Zoosk offers a one-month subscription for $29.95 per month and a three-month subscription for one payment of $59.95, which is about $19.98 per month.

Is Zoosk free?

You can use Zoosk for free, but without paying for the platform, your options will be limited. However, there is a way to get started at no cost to you.

Is Zoosk sign up free?

Zoosk sign up is free, but you can’t do much without a paid membership, which start at $8.33 a month for 12 months.

How do I get a Zoosk free trial?

You can sign up for Zoosk for free at any time to start browsing members and send unlimited likes and smiles. But there is not currently an option to do a free trial of a premium membership, which includes features like messaging and video chat.

What age group is Zoosk for?

With more than 40 million members from over 80 countries, the odds of finding someone you like are in your favor. The platform is also available in more than 25 different languages. Members are 48 percent male and 52 percent female, with an average age of 24 and 27 respectively, indicating neither gender has a greater chance of success than the other.

Is paying for Zoosk worth it?

Don’t pay for Zoosk. For serious relationships, go first to eharmony. If you are more open and curious, or just starting out dating again, try out Bumble, Hinge, Tinder, Match or OKCupid.

Wealthysinglemommy.com founder Emma Johnson is an award-winning business journalist, activist, author and expert. A former Associated Press reporter and MSN Money columnist, Emma has appeared on CNBC, New York Times, Wall Street Journal, NPR, TIME, The Doctors, Elle, O, The Oprah Magazine. Winner of Parents magazine’s “Best of the Web” and a New York Observer “Most Eligible New Yorker," her #1 bestseller, The Kickass Single Mom (Penguin), was a New York Post Must Read. As an expert on divorce and gender, Emma presented at the United Nations Summit for Gender Equality and multiple state legislature hearings. More about Emma's credentials.

7 Comments

Thanks for the information. Your article comes across more as a paid advertisement for that so-called harmonious dating site.

biased much? have you actually tried these services? My guess is no. Not a real valid review if you don’t actually try the service. Would you trust my recommendation of a beverage I’ve never tasted? You should really taste for yourself…

My first experience with ZOOSk is nothing but a BIG NEGATIVE
IN 2020 I had taken a short term Membership – but
They have taken money from my Credit card – LONG after I had already CANCELLED my subscription / even after I informed
them Membership is NOT TO BE RENEWED – they had sent me a Confirmatory Email, to that effect-Aug 2020
Despite that, today, May 2021 after about 8 months, they Snatch money from my C card
Absolutely SHOCKING & OUTRIGHT FRAUD

I found an amazing man on Zoosk! I wasnt looking for a serious relationship, just looking to get used to talking to men again. Almost a year and a half later, I am enjoying an amazing relationship with a man I met on Zoosk. It has been an adventure. I am so glad I joined.

I’ve used Zoosk off and on for almost two years. Both paid and free version. Only had some creepy guys message me and nothing came of it. Deleted the app.

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