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Is it worth paying to have a Match dating profile? Our review

We earn commissions for transactions made through links in this post. Here's more on how we make money. is synonymous with dating websites as Kleenex is to tissues. It launched back in 1995, making it one of the first modern dating websites in its time. But since it came on the scene, so many dating websites and apps have cropped up making us wonder if still holds up.

Read below to find out what you need to know about Match, or get started with a free version of now >>

Or, check our roundup of the top online dating apps and sites for single parents, including our No. 1 recommendation: eharmony, which only admits users interested in serious, long-term relationships.

Bianca's take: Is Match worth paying for?

Match makes it hard for anyone with a free subscription to interact with others on the app. To make your time worthwhile, you need to buy a plan. However, many reviews suggest that the website isn’t worth the money, stating that they weren’t meeting quality people and that they had trouble canceling their subscription plans. Of course, every user’s experience is different, and factors like location, age, and gender may affect it.

Despite their best efforts,'s UX and brand is dated. I strongly feel like the dating app and site could use a brand refresh to appeal to younger users. I don’t like the idea of paying for a dating app when other great apps allow you to meet singles for free.

However, because of the sheer number of people on the site thanks to the fact that it has a lot of brand recognition, and depending on where you live, it may be worth giving a chance.

Our ratings:
  • Member's experience
  • Matches
  • Cost
  • Customer service

How works

Users create a profile on and then set their dating preferences, including gender and age range. You also have to answer a five-minute questionnaire about yourself that touches upon interests, hobbies, and what you’re looking for in a partner. When it comes to your dating preferences and interests, you can also rate how important they are to you.

Once your profile is complete, it’s time to get matching! Users can find matches by swiping or looking through their interest pages. When swiping, you’re only shown one profile at a time, allowing you to really focus on that individual user. When you skip a profile, Match takes that into account and ensures that every profile that comes your way is compatible with your interests.

When clicking the “interests” page, you’ll find lots of interaction between other users; you can like or give someone a “wink” (a more flirtatious like) by having them swipe on your profile first. With Match, you can also send direct messages to other users without having to swipe at them.

Here are a couple of conversations I started:

Chat with user on
User profile on cost is free to sign up for, but there’s not much you can do without paying for a plan. Below is a breakdown of the costs as of May 2024 of the standard versus the premium plan and the features that come with it:


  • $37.99/month for three months
  • $23.49/month for six months
  • $17.99/month for 12 months

What you’ll get:

  • Sending messages
  • See who has viewed and liked your profile
  • Attend Match Events to meet members IRL

Premium Plan

  • $39.99/month for three months
  • $24.99/month for six months
  • $19.99/month for 12 months

What you’ll get:

  • All the features of a standard subscription
  • Email read notifications
  • One profile review a year
  • One boost per month
  • Discounts on Match events also offers “Boosts” — a feature that allows your profile to appear on their “Discover” page or as a “top suggestion” for one hour. Prices start at $3.00 for 10 credits.

Is a safe dating site? is as safe as any other dating app. Like with most dating apps, you have the option to verify your Match profile by connecting it to your social media.

Other dating apps under Match Group Inc. (like Tinder and Hinge) are taking extra steps with safety. Match Group Inc. announced a partnership with Garbo (a female non-for-profit background checking platform) to run low-cost and fair background checks for users who sign up. In addition, Match Group Inc. is also working with the safety company Noonlight to create new features to alert emergencies among users. Right now these features will only be available for Tinder, but if successful other dating websites and apps under the Match Group Inc. might follow suit.

Match prohibits anyone who’s been labeled a registered sex offender, or who has been convicted or pleaded no contest to a felony, violent, or sexual crime.

Like with other dating apps, it’s important to be cautious about who you’re meeting. If you ever see anything inappropriate or suspicious on Match, report it.

Before you meet up in person, you may want to do a background check. You can run your date's name through a site like TruthFinder, which will pull all online public records on the person and compile them into an easy-to-read report.

And while you're at it, learn more about dating red flags in general.

Does Match have fake profiles?

Unfortunately, a common complaint among reviews is the number of fake profiles on the site. In 2019, the Federal Trade Commission (FTC), sued Match Group Inc. for using fake profiles to trick users into buying paid subscriptions. Since news broke, Match Group Inc. has been making efforts to regain users’ trust, including launching an advertising campaign that takes a stand against fake accounts. According to Match Group Inc.’s website, there’s a dedicated team that helps detect and prevent scams from happening.

While is making efforts to stop fake profiles from appearing on their site, it’s important as a user to be aware and cautious while you’re making connections. Always report any profile that looks suspicious.

What are the pros of using

There are over 8 million matches worldwide reports to have the largest database of single users. Because it’s been around for so long, you’ll find a broad range of users from different generations finding love. You can even use your profile on their sister sites to find even more matches.

The majority of people on here are looking for serious relationships

Because you have to pay for a subscription plan to use the app to the fullest, people have this idea that the users on are serious about finding relationships (However, anyone can sign up regardless of what you’re looking for.)

It also might skew older (which makes sense, since there are a lot of newer, modern dating apps on the market). I had two friends who signed up years ago and said it was hard to find anyone around their age (they were 23 years old, so that was probably why). One review on Reddit, says they found more quality matches on site.

Into older men? Do’s and don’ts for dating an older man can offer a personalized dating experience

Unlike other dating apps, you set up multiple custom searches on Match to find your well…match! Taking advantage of this helps weed out any people who may not be a good fit romantically.

They have their Match Guarantee

New users get to participate in the “Match Dating Guarantee” program: you’ll get a six-month free membership, and if you don’t meet anyone during that window, will refund you. If they don’t meet anyone, will refund your first six months.

Match Events

Something unique to is their “Match Events” which allows users to meet and connect IRL. The way a Match Event works is that registered users can propose a group activity to and share it with other members in your area. 

Their emphasis on compatibility

You know how when you compare dating apps with friends, it always feels like you’re getting served the same people? offers a more personalized approach: It takes your preferences and assigns a percentage when you match with other users. They also offer “reverse matching” where you can match with people who are also looking for your specific interests.

What are the cons of using

No dating app is without its issues. Below are the biggest cons of

You need to buy a subscription in order to fully use it

With some dating apps, you can have a pleasant experience using the free version. With you barely have an experience. Buying a subscription is the only way to get access to all of’s features. This can be costly for people who don’t have the budget to pay for a dating website. When I spoke with friends on their thoughts on, they said having to pay was the reason they never tried it.

14 examples of good dating profiles (and advice for what to say in your bio), and how to pick profile pics.

Canceling your membership might be difficult

A lot of Match reviewers complain about how they’re still getting charged by Match months after canceling their membership. And while they’ve been contacting’s support team, their customer service seems to be non-existent.

User experience is unclear

In a Reddit/datingoverthirty subthread, one user goes into detail about his experience, stating that user experience at Match was confusing; (some user elements (like the heart button) would randomly disappear. He also pointed out that you can’t read messages until you buy a subscription and once it expires, all your matches disappear. I'm currently trying to reactivate my account and despite resetting my password (as they asked me to), I still can't get in.

Might not be suitable for hookups

While is open to everyone who wants to just make a connection with others, most people are on it to find love. However, some angry customers say the dating pool isn’t any different from what you might find on other dating apps (despite having to pay). However, be mindful that everyone’s experiences on dating sites are different, and it can depend based on where you live, your age, and what you’re looking for. reviews in 2024 reviews on the Better Business Bureau is not accredited or rated by the BBB. Customer reviewers gave it 1.05 out of five stars. The majority of reviews complain about the auto-renewal and their difficulty canceling their membership. Better Business Bureau page. reviews on Trustpilot’s U.S. site has a poor rating on Trustpilot with just 1.4 out of 5 stars. Most reviews complain about the number of fake profiles, lack of customer service, and how Match continued to charge them months after canceling.

However, one Trustpilot reviewer gave the dating site five stars because he met his partner, proving that does indeed work. (It also shows how people who haven’t had luck on this app are quick to write a negative review.) reviews on Trustpilot. reviews on Reddit

There are also numerous threads on Reddit discussing What most users say is that the cost of isn’t worth the experience. A common thing that’s been said is that users find from other people’s experiences that either they find a match in one week or they’re months on the site and aren’t able to find anyone. 

All these reviews should be taken with a grain of salt, considering that most people write reviews based on negative experiences.

Match vs. eharmony:

eharmony has always been compared to Match. In fact, both sites are known as the OG dating sites. eharmony differs from primarily because of its history of focusing on serious relationships. Their compatibility quiz stands out from the other dating sites, plus they have a strict verification process to ensure a safe dating experience.

Match is a broad dating platform, serving all kinds of daters, from those seeking something casual to serious ones. One of the biggest challenges facing online daters is knowing whether or not the profiles they interact with are real. In 2019, the FTC sued the owners of Match Group, Inc. owners of, Tinder, OKCupid, and PlentyOfFish, for using fake profiles to lure new customers into upgrading their free memberships to paid subscriptions. 

In contrast, eharmony vets their members with ID verification tools to prove they are who they say, beginning with not being married, and routinely closes suspicious accounts. After providing peace of mind, eharmony then curates potential matches for their members using a detailed compatibility quiz, saving time from having to scroll through endless, unviable options.

On Match, you choose your dating preferences (including gender and age range), build your profile, and choose your subscription plan. The dating profile for Match is very comprehensive. A user can find matches either by swiping or through the “Discover” page, which helps users create customized searches and explore new profiles. has a new Premium Match Plan with access to a yearly review of your profiles from Match staff experts, a monthly “boost” to increase the number of people who see your profile, and email read notifications.

Dollar for dollar, Match costs less than eharmony. That said, you get what you pay for: the major difference between the two sites is that Match is a general dating platform intended for all kinds of dating and eharmony focuses on serious, long-term dating, increasing your chances of finding your ideal match.

Do you want your dating site to check for marital status and cheaters? eharmony provides that service, Match does not. eharmony has an A- BBB rating; Match is not registered. To that end, eharmony offers features such as its compatibility quiz to curate matches. For the prospective user who is actively seeking a serious, long-term relationship, eharmony is worth the extra money.

Other Match alternatives

Interested in checking out other dating sites and apps? Here are some dating app reviews:

Christian MingleAdult Friend FinderElite Singles
BumbleOKCupidPlenty of Fish
Christian dating appsSingleParentMeetCatholic dating sites
13 international dating appsSeeking ArrangementCoffee Meets Bagel
Dating.comHingeJewish dating sites
Millionaire MatchThe League

Bottom line: Is worth it?

If you’re willing to pay, could be a good option for a dating website, especially if you’re looking for something long-term. Otherwise, there are other great dating apps like eharmony.

How much does it cost to be on is free to sign up for, but there’s not much you can do without paying for a plan.

Is a safe dating site? is as safe as any other dating app. Like with most dating apps, you have the option to verify your Match profile by connecting it to your social media.

Is worth paying for?

If you’re willing to pay, could be a good option for a dating website, especially if you’re looking for something long-term.


I joined for ONE year and wrote to the company on their website form to assure my subscription would end in one year. I used that form because has no email address listed anywhere, nor does have a phone number where you can talk to an agent. They list a phone number for customer service (800-926-2824) but there is no way to speak to an agent nor can you leave a message. They give only two choices that tell you to visit the website for help. When you go to the website for help, you are instructed to fill out a form where you can list complaints or requests for help. The form requires you to fill out your details. However, the form will not accept my phone number, no matter how I type my phone number in. So, will not accept my form. On rare occasions, my phone number goes through, and I send my complaint, however they do NOT respond with an answer. There is also no way to review my form if I get through to like you can an email, where you have a copy of your complaint to review or use as evidence you have filled out the form. At the end of my year’s membership, I used the form to tell I no longer wanted their service, 
“… So do not renew, please.” However, they renewed anyway and took $119.94 out of my bank account without my permission. They are soon to take out $119.94 again this month. However, without being able to reach a human by phone, or by filling out the online form — which refuses because my phone number is rejected — I have had no way to talk to a agent. I will NEVER recommend to any of my friends, and continue to try to resolve it through VISA. Thank God VISA helps customers who complain about fraudulent business practices of I tried to file a complaint through the Better Business Bureau, but they say, “This business is not BBB accredited. This rating reflects BBB’s opinion about the entire organization’s interactions with its customers, including interactions with local locations. Rating set as No Response based on pending 2019 FTC action.” The Federal Trade Commission sued for — among other fraudulent practices — unfair billing, failure to provide simple subscription cancellation practices, and failure to provide simple subscription cancellation practices. According to the FTC, “Finally, the FTC alleges that Match violated the Restore Online Shoppers’ Confidence Act (ROSCA) by failing to provide a simple method for a consumer to stop recurring charges from being placed on their credit card, debit card, bank account, or other financial account. Each step of the online cancellation process—from the password entry to the retention offer to the final survey pages—confused and frustrated consumers and ultimately prevented many consumers from canceling their subscriptions, the FTC contends. The complaint states that Match’s own employees described the cancellation process as “hard to find, tedious, and confusing” and noted that “members often think they’ve cancelled when they have not and end up with unwanted renewals.”

I’ve sporadically been on several dating sites over the past few years. I had high hopes for but was sorely disappointed and feel there are numerous fake
profiles and scammers (like with most other sites). I’m now on POF (Plenty of Fish) because it’s one of the few that is virtually free, which comes with its’ own set of issues since
every “Tom, Dick, Harry, Mary & Sue” can get on and say anything. Additionally, it seems no one actually reads my profile (which I’ve made short and concise for wandering minds).
They just scroll through photos. It’s extremely challenging meeting someone any other way nowadays thus, these frustrating sites.

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