Where to sell your jewelry for the most money: Reviews of the best jewelry buyers in 2021

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Thinking of selling old jewelry? These are the common ways to resell fine gold, diamond, gemstone and other jewelry:

  • Local jewelry store
  • Local cash for gold store
  • Pawn shop
  • Consignment shop
  • Professional jewelry buyers online

Where can I sell my jewelry for the most money?

There are highly reputable jewelry buyers like that will help you sell your jewelry quickly, safely and for a fair price. Below are my recommendations, based on my own personal experience selling old diamond and gold jewelry to each of them, plus user reviews, Better Business Bureau ratings, and quality of their customer service.

CashforGoldUSA is a professional jewelry buyer I recommend for selling gold, diamond, silver and other jewelry that is worth less than $1,000. Pays within 24 hours.

Worthy is a jewelry marketplace specializing in diamonds and works with items that will sell for $1,000 or more.

Both online jewelry buyers CashforGold and Worthy have A+ ratings with the Better Business Bureau and overall positive customer reviews. I have sold jewelry with both of them and had positive experiences.

For most gold, silver, platinum and diamond jewelry, I recommend CashforGoldUSA which is accredited and rated A+ by the Better Business Bureau and guarantees you will get paid within 24 hours.Consider selling old jewelry now as gold prices hit record highs. Use CashforGoldUSA's online gold calculator with today's gold price estimates.

Where to sell jewelry

How to sell jewelry

Where to sell jewelry: Reviews of 4 jewelry buyers

While you can use a local pawn shop, you’re going to get a better offer from an online jewelry buyer like CashforGoldUSA. Online companies that buy gold, silver, diamonds and other fine jewelry typically have lower overhead and steeper competition than in-person, brick and mortar jewelry buyers in your local community.

Here is a quick comparison of top online jewelry buyers I've personally used:

Best jewelry buyer where you can sell gold and jewelry: CashforGoldUSA

Wondering about the best site to sell jewelry? Our No. 1 recommendation for selling jewelry online is CashforGoldUSA. 

CashforGoldUSA and its sister sites, CashforDiamondsUSA.com and CashforSilverUSA.com, are owned by the same parent industry, C.J. Environmental, a family business founded in 1975, that is accredited by the Better Business Bureau and has an A+ rating. C.J. Environmental has paid out more than $156 million for gold, diamond and jewelry sales, and was found by a Fox Business News investigation to pay three times its competitors:

CashforGoldUSA pays within 24 hours, and insures your item up to $100,000 with Jeweler's Mutual insurance. They also pay a 10% bonus above their estimate if you ship within 7 days. They guarantee that you are 100% satisfied with the highest price in the market — or they will return your item immediately, for free.

In my jewelry box was a lower-valued ring that a relative had given me when I married. I was now divorced. Time to go!

I had a good experience selling a ring with CashforGoldUSA, and others have as well, including these on the BBB profile:

cash for gold better business bureau review 2021
sell jewelry online reviews

From past research I’ve done as a business journalist on selling gold jewelry (including dental fillings. I’m not kidding), I know mail-in gold buyers like this can be a good deal.

I decided to try CashforGoldUSA.

How to sell jewelry online with CashforGoldUSA:

It was really easy.

  1. On the CashforGoldUSA site, I plugged in my name and address on their website.
  2. Within three days I received a USPS mailer. You can also request a FedEx mailer. Both come with tracking numbers.
  3. I stuck the ring in the mailer, dropped it in the mailbox.
  4. The next day I received an email with an offer for $159, which I accepted.
  5. A $159 PayPay payment within 24 hours. You can also get paid by check or bank transfer. BOOM! Ring was sold.

This video does a good job explaining how CashforGoldUSA works:

Pros of CashforGoldUSA

  1. Easy, straight-forward process.
  2. Legit gold buyer with a A+ Better Business Bureau rating.
  3. Pays within 24 hours.
  4. Free insurance up to $5,000 — and up to $100,000 upon request.
  5. One of the older online gold and jewelry buyers with more than 35 years experience.
  6. Quick way to get cash for jewelry, watches, scrap, silverware and silver coins, dental and other forms of silver, gold and platinum, as well as diamond jewelry and loose diamonds.
  7. You decide whether you want to accept their offer, or not. 100% free, immediate return.
  8. Earn a 10% bonus above your quote price when you send your item in within 7 days.

Cons of CashforGoldUSA

  1. Unlike Worthy, the price they offer is based on one evaluation — not several bids from multiple jewelry buyers.
  2. Generally not a fit for high-end or designer jewelry or large diamonds with a resale value above $5,000.

In short: For quick sales of modest jewelry or gold or silver, CashforGoldUSA is a solid jewelry buyer for fast money and trustworthy service.

You can also sell your gold and silver jewelry, coins, silverware (and dental work!) through CashforGoldUSA, the parent company (which has nothing to do with the scandal-ridden Cash4Gold, which was embroiled in lawsuits and scandal for its 2009 Super Bowl ads).

Have questions about the CashforGoldUSA service? Read their FAQs.

Sell your gold, silver or diamond jewelry now with CashforGoldUSA >>

CashforGoldUSA 2021 review: What you need to know

Other jewelry buyers you could use to sell jewelry

While we recommend Worthy for higher-end jewelry, and CashforGoldUSA for fine gold jewelry, as well as lower-cost items, there are other reputable online jewelry buyers, too.

Jewelry buyer: Worthy

Do you have a gold necklace, wedding band, earrings, gold watch or coins? or fine, old, unworn jewelry or watches cluttering your jewelry box, or safety security box?

Maybe you have a diamond engagement ring, wedding ring, gold necklace, watch, Cartier LOVE Bracelet, or other jewelry from a relationship that ended.

Many people inherit jewelry like necklaces, earrings, brooches, and watches from loved ones — items that may have complicated emotions attached, no matter how lovely or valuable they are.

If you have jewelry valued at $1,000 or more, including a diamond engagement ring, other diamond or gemstone jewelry, or branded items from Tiffany, Cartier or another high-end jeweler, then consider jewelry buyer Worthy.com, an online marketplace where hundreds of vetted buyers bid on your item.

Typically, the center diamond of an engagement ring of at least .5 carats will sell for $1,000. Worthy is A+ BBB rated, and insures your item up to $100,000 with Lloyds of London.

Get a free estimate from Worthy now >>

How to sell jewelry online with Worthy.com:

  1. Go to Worthy.com, and get a free estimate for your engagement ring, earrings, watch/timepiece, bracelet or other diamond or fine gold or gemstone jewelry. 
  2. After you enter your information, Worthy will send you a free, insured FedEx or USPS mailer that you can track online. In a few days you will receive a free GIA certified appraisal with all the specifications of your item, and an estimate of how much your item will receive in auction. 
  3. Once you approve the parameters of the sale, watch the auction bids roll in, and see how much your item earned. 
  4. Receive cash payment for your jewelry by Paypal within 24 hours, or a check or bank transfer within a few business days. 

Pros of selling with Worthy.com

  • A+ BBB rating
  • High consumer reviews
  • Free lab GIA report
  • Cool website that helps you understand the value of your jewelry

Cons of selling with Worthy.com

  • Takes longer than other platforms
  • Some users find the process overly complicated

I sold a ring on Worthy, and had a really good experience. Here is why I like selling jewelry online with Worthy: my Worthy review.

Jewelry buyer: WP Diamonds

WP Diamonds is another big jewelry buyer in the diamond, luxury jewelry, handbag and watch resale space.

WP Diamonds has a solid reputation as an online jewelry buyer, and promises to get you a fair price for your diamond or designer jewelry, loose stones (diamonds of at least .5 carat), handbags and watches.

However, theirs is a more traditional buyback platform, in that WP Diamond's in-house expert will evaluate your jewelry, and then make an offer. Take it or leave it.

Their team of GIA trained gemologists and industry veterans have the necessary knowledge and expertise to accurately price your diamond goods based on the current second-hand diamond market.

WP Diamonds pros

  • Reputable jewelry buyer with an A+ BBB rating and over a thousand customer reviews
  • Clean, easy-to-use site for selling jewelry online
  • Pays cash for your jewelry
  • Easy process, including FedEx round-trip shipping, and $150,000 insurance
  • Choose to do business via email or phone
  • Sell in as little as 24 hours: WP Diamonds buys your jewelry directly, meaning that there are no online listings or auctions to wait for. No haggling or negotiating, simply their best price upfront.
  • No fees are deducted from your final offer, the amount you hear is the amount you get paid.

WP Diamonds cons

  • The evaluation is done by an internal appraiser, not a neutral third-party laboratory like GIA, which Worthy uses.
  • There is just one offer, not a price set by a dynamic marketplace

In summary, WP Diamonds is a reputable online diamond and jewelry buyer, that has been around for a long time. It is the fastest way to sell diamonds safely online to the experts. You can read my WP Diamonds review if you want to learn more about this company.

WPDiamonds vs Worthy

WPDiamonds and Worthy are both reputable companies that buy jewelry. There are, however, a few important differences. WPD specializes in diamonds, designer jewelry, luxury watches and handbags.

The second difference is in the evaluation process and fees. WP Diamonds' GIA trained gemologists and jewelry experts analyze the second-hand diamond market to provide a fair, honest and competitive price quote for your items. If you are happy with the price quote, they will pay for the shipping and insurance to send your items in for an in-person evaluation and final price. There are no costs deducted from their final offer.

Worthy, on the other hand, gives you an instant estimate, and then conducts a GIA-certified evaluation to come to a more accurate price estimate for your jewelry. There are 5-22% commission fees deducted from the final offer.

Speed: Selling to WP Diamonds does not involve any online listings or auctions. Unlike Worthy, selling to WP Diamonds' service allows you to sell in as little as 24 hours.

The final difference is in the sales process. When you sell your jewelry through WPDiamonds, you are selling it directly to them. When you work with Worthy, you are selling your jewelry through them, not to them. Ultimately, bidders buying through Worthy’s auction platform will drive the sales price for your piece. There is however no guarantee of a sale, a fee deducted from Worthy's final offer and if your items do sell, their process ultimately takes more time than WP Diamonds.

WPDiamonds vs CashforGoldUSA

WPDiamonds and CashforGoldUSA are very similar in a number of ways. Both companies provide you with packaging to send your jewelry to them for evaluation. Both companies will conduct an in-house evaluation and make you an offer within 24 hours of receiving your item. Both companies will pay you within 24 hours of you accepting an offer.

The greatest point of difference between WPDiamonds and CashforGoldUSA is in their target market. CashforGoldUSA focuses their business more on scrap metal and small diamonds, making them better suited for selling lower end pieces of jewelry. WP Diamonds, on the other hand, specializes in high-end jewelry. While they will purchase diamond jewelry of any carat weight from luxury brands, the company will only purchase unbranded diamonds that are at least .5 carats. WP Diamonds also purchases luxury watches, handbags and designer jewelry.

Read our WP Diamonds review, or check out WP Diamonds now >>

Jewelry buyer: Circa (previously Mondiamo)

Mondiamo was a relative newcomer to the online diamond and jewelry buyer market which partnered with BlueNile, a retail leader in the online diamond engagement ring world. 

In early 2020, Mondiamo merged with a competing company, Circa. Circa has maintained Mondiamo’s relationship with BlueNile and has an A+ rating with the BBB.

Circa pays cash for jewelry, and accepts high-end branded jewelry, as well as diamonds of at least .4 carats, and engagement rings. They will also purchase historical or estate jewelry including pieces such as: Antique, Edwardian, Georgian, Art Nouveau, Belle Epoque, Art Deco, Retro, Modern.

Circa has 14 physical locations (11 in the U.S. and 3 international), if you prefer you can schedule an appointment for an in-person evaluation of your jewelry. Whether in -person or online, if you accept the offer, you will be paid immediately

If you provide a grading report from the GIA, EGL, IGI, AGS, GSI, GCAL, IIDGR, or HRD, Circa provides a guaranteed offer range. Once you mail in your jewelry, Circa is able to guarantee a final offer that falls within this range. The company claims that more than 90% of its customers receive a final offer price higher than the midpoint of the guaranteed range (which includes shipping and insurance). Mondiamo’s 15% fee is already calculated into the range.

Circa pros

  • Works in partnership with diamond retailer BlueNile, and promise to offer a high price to you by cutting out the middleman
  • Better Business Bureau rating of A+.
  • Website's videos and posts create transparency.
  • Fully insured FedEx delivery — both from you to Circa, as well as returns, when relevant.

Circa cons

  1. This jewelry buyer only deal in jewelry with a diamond of at least .4 carats.
  2. If you do not have a lab report, you must send in your item for evaluation and grading before an offer is made.
  3. That offer is good for just 7 days, after which you have to start the whole process over again.

In short, Circa is a solid company that brings the BlueNile experience full circle, promising to offer jewelry sellers high prices by removing the middleman.

Circa vs Worthy

Selling your jewelry through Circa (previously Mondiamo) works in much the same way as selling your jewelry through other sites in that they will conduct an evaluation of your item and then make you an offer, which you can accept or decline. Worthy doesn’t purchase your jewelry directly, but instead acts as an auction platform for your sale. Though Worthy provides you with an estimate of what they believe your piece will sell for, how much you make will ultimately be decided by the bids that it receives in Worthy’s marketplace—which can be much higher than the initial estimate.

Circa vs CashforGoldUSA

Though Circa and CashforGoldUSA both purchase jewelry, Circa specializes in high-end designer jewelry while CashforGoldUSA focuses on scrap metal and smaller diamonds. While Circa only accepts jewelry with a diamond of at least .4 carats in size, CashforGoldUSA does not have a minimum carat requirement. This makes CashforGoldUSA a better option if you are selling lower-end pieces of jewelry, and want your money in 24 hours.

Where you could sell jewelry: Online auctions and consignment shops

Auction sites including Sotheby's, Christie's, Property Room and Hibid sell fine jewelry. Learn more about online jewelry auctions, as well as what you can sell at consignment shops.

Where you could sell jewelry: Scrap gold buyers

If your old jewelry isn’t worth much as is, you might sell it as scrap gold or recycle it.  Typically, online and in-person gold buyers will take your broken jewelry, dental gold and other scrap — including online buyers like CashforGoldUSA. 

How about selling jewelry near me? What is the best place to sell jewelry near me?

Selling jewelry to a jeweler near you can be a solid choice if you have a jeweler you know and trust. This can also ensure a quick, cash sale. Just google “jewelry buyers near me.” However, it may be worth the time to send in your jewelry to CashforGoldUSA or Worthy (for free) to get a second offer.

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Where can I sell my jewelry for the most money?

If you are lucky enough live in a large town or city, you may have a number of jewelers or pawn shops you can ask about the value of your jewelry or watch, and go with the highest price. Thankfully, there are some excellent, reputable online jewelry buyers where you can easily sell your jewelry, and feel confident you got a high price.

What is the best way to sell jewelry?

While selling to a local jeweler or pawnshop may give you quick cash, brick-and-mortar jewelry buyers typically will pay less than online buyers.

What is the best site to sell jewelry?

I highly recommend selling your jewelry online. This is safe and secure, and it is easy to get multiple quotes in this highly competitive market. If you don't like a quote, a reputable jewelry buyer is happy to overnight your jewelry back to you, free of charge.

Is it safe to sell jewelry online?

Yes, it is safe to sell jewelry online when you select a reputable company that offers insurance.

How can I sell my jewelry fast?

The quickest way to sell your jewelry is to walk into a pawn or jewelry store and sell it for whatever they offer. However, those places can smell desperation from a mile away, so do no expect to get the most money.

Wealthysinglemommy.com founder Emma Johnson is an award-winning business journalist, activist, author and expert. A former Associated Press reporter and MSN Money columnist, Emma has appeared on CNBC, New York Times, Wall Street Journal, NPR, TIME, The Doctors, Elle, O, The Oprah Magazine. Winner of Parents magazine’s “Best of the Web” and a New York Observer “Most Eligible New Yorker," her #1 bestseller, The Kickass Single Mom (Penguin), was a New York Post Must Read. As an expert on divorce and gender, Emma presented at the United Nations Summit for Gender Equality and multiple state legislature hearings. More about Emma's credentials.

17 Comments

I really appreciate you for publishing this blog here; it’s really a helpful and very useful for us. This is really appreciated that you have presented all data on places to sell jewelry online. I love all the information shared. Great article!

Your articles on this topic have been SO helpful. When I use the gold calculators I get an idea of what my stuff would be worth. Is there an average industry-wide percent the online buyers (like CashForGoldUSA) take that I should budget for? For instance, if my stuff values at $200 on the calculator, by how much should I expect their fees/commissions to reduce my offer?

Emma, you are amazing for being so knowledgeable and sharing great info. Also, very kind of you to financially help the ex take the kids to visit family. I’ve given the ex $1000’s to help get him out debt (even though I pay child support) so that he can take better care of the kids when they are with him but he and the kids (boy twins age 17) don’t appreciate. I never knew he was in the 25 years we were married. Oh well, I learned the hard and expensive way. I hope it’s good juju in the long run cause I’ve always heard the more you do to help others then you will receive. Not sure I believe that saying anymore but at least the kids and I have our health. Take care. Thank you again.

Hi Emma,

Very helpful info! What happens if I don’t accept the offer from cashforgold? Will they return the jewelry to me? Are any charges involved in that case?

Hello there, which site would you recommend for John Hardy jewelry? My mom died and she had a bunch of John Hardy. I have no idea how to value or where to sell it. Thanks for the help the above article was very helpful for some other items I have.

Greetings~ I have two beautiful vintage jewelry pieces from my mom’s collection. There is a diamond pear-shaped/platinum with 2 single diamonds with surround diamonds (appraised in 2018 for $19,000). I would send pics if there was a way?!? The other piece is a thick gold necklace with s afew small stones.

These have been in a vault since my mom’s passing ’07

Can you help on how to sell?
Thank you,
Dr. Fischer

This is a great comprehensive article for us divorced or divorcing women. Selling my ring was one of the first and best things I did to give me a boost to my bank account to help with the changes and costs that come with divorce. Of course, I had a family friend we had known for years that was able to help me. That is not the case for all women, this guide is very helpful.

I helped a friend out & bought her jewelry & art store now I have apx in retail 1.75 million in art, estate, & new jewelry & owe 225000 on it all. I have so much art , collectables & tons of new & estate jewelry & have no idea where to start to get rid of it all & pay my loan off. You have helped tremendously thank you. I just listed it thru I don’t now I do website as I don’t have to ship off 600 or so pieces of jewelry. Now without you even mentioning them I’m worried & will email Worthy I too am a single mom & feel like I’ve made a huge mistake & hurt my family by putting us in so much debt. You have given me some hope. God Bless you .

Hi Emma,

Thanks!!!!!! so much for this article – really appreciate. I’ve sold a lot of family jewelry with Heritage Auctions, and a couple of other jewelers, and done a ton of research in the last decade. Currently exploring selling a few last pieces, and considering Ebay with an experienced Ebay selling friend. Any input?

Again thank you so much for this,
Pam

I don’t like eBay because it is such a deep trove of both sellers and users – I prefer Worthy because you know exactly who is managing your jewelry (Worthy) and they manage the sale for you, give you a free GIA report, take professional photos (so hard to do with jewelry and gemstones) and then vet all the buyers before they are allowed to bid. So much easier, safer, more transparent ….

Hey Emma,

Really amazing research on places to sell your jewelry online. It’s inspiring for other existing online jewelry buyers and sellers to move on with great spirit. Thank you for being stand alone to support online jewelers.

Dear sir I’m interested to sale (1 st)item rate starting auction 5 million dollars ) my real diamond gold necklace and (2nd) item rate starting auction 5 million dollar) real stone gold necklace at the time of 1980 my grandfather time and (3rd ) ,(4th),(5th)item starting auction 1 million dollars )2 pieces real diamond same time and one real ring diamond 1975 and real ruby one piece very old 1960 and American diamond shaadi pacha 1945 evey one selling auction only 11 million dollar amount transfer in my bank account indian rupees .sir thanks u regard siddharth saraf. Please help to buy urgently sir once again please sir help I’m form india .sir company selling item im paid u 10 percentage commission paid company and to india buy . please help me urgently im waiting .

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