About Emma



My name is Emma Johnson and my goal is to help you build a full, awesome life as a single mom.

I started WealthySingleMommy.com when I realized a huge need for community, information and inspiration for women like me:

Professional single mothers.

Immediately after launching in August, 2012, tens of thousands of women every month started visiting, commenting and connecting on WealthySingleMommy.com. The media started calling. Something special was going on.

There is an unprecedented number of women parenting alone. We’re not going away. For the first time in history it is very possible for unmarried women to raise amazing, healthy children while also building wildly successful businesses and careers – and enjoy dating and the pursuit of romantic love. I’m one of them. So are you. But moms like you don’t always feel like they fit in. So they come here.

This single mom business is not easy. On the tough days it is stressful, exhausting and lonely. But life as a single mom can be brilliantly fulfilling – even if you don’t stay a single mom forever (hello, dating!). I am here to help single moms like you build an amazing family, career and love life.

There is no place else like WealthySingleMommy.com. This is the only site devoted to professional single moms. It also has unique distinctions, such as being named to one of just 15 members of The New York Times Motherlode blog’s blogroll. As an expert, I have been invited to write op-eds for the New York Times, profiled in The New York Post and appeared on CNN Headline News, Forbes, U.S. News, Inc., Wall Street Journal Radio, CBS Marketwatch, Ryan Seacrest Radio, Woman’s Day, NBC’s TODAY, NPR, FoxNews.com and dozens of others.

But more important than those media mentions are the emails, tweets and Facebook messages I receive each and every week from single moms like you:

“I am so grateful to have found your blog and Facebook page.  I have always known deep down inside that my ego was wrong in telling me that there weren’t many of my kind around.  Keep up the great work!”

“After reading your article, not only did I cry but could 100% sadly relate. I then found your website and realized I REALLY relate. I am a single mom, and money has always been an ongoing issue, but I have always been driven and determined to provide a good life for my daughter and myself. I’ve followed your advice and things are coming together. Thank you, Emma!”

“I can count on four fingers the times I have written to someone I do not know or have not had some personal contact with.  You are now the 5th.  I do not write to people about:
A. Their accomplishments
B. Advice
C. Their magnificence
D. Their wit
E. Their ability to make me guffaw
However, today, I am making an exception, because I simply cannot get over you, or your writing. Your voice is the clearest one I have heard in a very long time. Thank you.”


My single mom journey

scooter-daysMy name is Emma Johnson. I’m a single mom. I’m a bunch of other things, too. I’m a mom-mom. I’m a writer, journalist, business owner, small-town Midwesterner, New Yorker, world traveler, homebody, cook, friend, neighbor and woman.  I love to bike, run, dance, and do yoga (though inside I’ll always be that fat kid in gym class). I’ve been broke and I’ve figured out how to make a good living. I’ve felt ugly and gross, and I’ve felt wildly attractive. Some days I’m sure I’m the worst mom in the world, but my kids are so awesome, I must be doing something right.

If you’re here, you have a story. Here’s the short version of mine:

My husband and I had a stable if contentious relationship. We were those typical, ecstatic first-time parents. That first year of my daughter’s life was my happiest. Then, when she was 14 months old, my husband went on a work trip to Greece. My phone rang. His boss was on the line. My husband had fallen off a cliff. It’s serious, he said. My daughter and I jumped on the first flight to Athens. He had a brain injury. Nearly killed him. My ex-husband is perhaps the strongest person I know. If you know about brain injuries, you know people are never the same, even when their recovery is — by all doctors’ measures — miraculous.

A month later he came home. He was angry before. We fought before. Now it was impossible. Then I got pregnant again. Then he left. I had a second baby, a gorgeous boy.

I’d always been into my career, ambitious. I grew up poor with a single mother. That shaped a lot of who I am, how I think about money. After a few years as a (poor-ish) newspaper reporter, I started working for myself as a freelance journalist and writer.  Self-employment was the most exciting, empowering thing I’d done. I figured out how to make money. The sky was the limit.

When my daughter was born in 2008, I’d cut down to 12 hours per week of work. Still made pretty good money, but not enough to live on. After separating, I got child support for a while, but that did not continue for long. I had to figure it out. And I did.

The past four years have been my hardest yet. And they have been the most wonderful. My kids are thriving. I found unexpected success and meaning in my creative and professional lives. And I have enjoyed dating and my body in ways I never imagined. I am at my strongest, my happiest, and in every sense of the word — my wealthiest.

Professional bio

Emma Johnson is a veteran money writer, noted blogger and nationally syndicated radio host. A former Associated Press Financial Wire reporter and MSN Money columnist, she has written for the New York Times, Wall Street Journal, Forbes, WORTH, Glamour, Real Health, Parenting, Dr. Oz Good Life, Men’s Health and USA Today.

Her popular blog WealthySingleMommy.com explores the issues facing professional women: business and career, personal finance, sex, relationships and parenting. Emma regularly comments on these topics for outlets such as CNN Headline News, NBC’s TODAY, Wall Street Journal Radio, FoxNews.com, Woman’s Day, Ryan Seacrest Radio and many more. She grew up in Sycamore, Ill., and lives in New York City with her young children, Helena and Lucas.

Contact me

Via the contact page or emma at emma-johnson dot net

Privacy policy

Your Privacy
Your privacy is very important to me. I provide this notice explaining my online information practices and the choices you can make about the way your information is collected and used.

Collection of Personal Information
When visiting WealthySingleMommy, the IP address used to access the site will be logged along with the dates and times of access. This information is purely used to analyze trends, administer the site, track users’ movement, and gather demographic information for internal use. Recorded IP addresses are not linked to personally identifiable information.

Links to Third Party Websites
I am not responsible for third-party’s privacy policies to which I link.


When I first launched WealthySingleMommy, it was a labor of love and personal expression. It still is. But the site and audience grew, I realized that this is also a mission. I believe I have a mission to help women going through divorce, seeking divorce and managing their lives as single moms. I know, because each day I get messages from women just like you, asking for advice, seeking comfort in knowing their experience is not unique or weird or crazy. This is a special place, and it is my mission to bring it to as many families as I can.

But to do this, I need to make money, girl! Bills don’t pay themselves! And that sometimes means partnering with other people, companies and brands. If I make money from linking to a product, or by telling you about them, I will tell you. It is the law, but it is also the right thing to do.

If you follow me here, you know that I am always 100 percent real, honest and authentic. If I recommend a product or service to you, that means that either I have used it myself and truly believe in it, or I have thoroughly researched it and know the parent company to be a highly rated, consumer-focused organization that provides high-quality goods. My entire career I have always only worked with people and companies I genuinely like and believe in. Life is too short to live otherwise.

So if you try out anything I write about, or want to tell me about a product or service you think will help other single moms, please let me know!