Cleaning out a closet or attic, you might toss old ticket stubs, seat cushions, or random glassware without a second thought. If any of it is from a Super Bowl, pause before you pitch it. Some of those “junk drawer” pieces are now serious collectibles.
A handful of items tied to early games and big-name players have sold for thousands, even six figures. But plenty of smaller pieces, like vintage pennants, drink glasses, and stadium swag, can still bring in $40, $100, or a few hundred dollars if you find the right buyer.
Whether you inherited a box from a die-hard fan or love browsing estate sales and thrift stores, here are just some of the Super Bowl items that could be worth real money.
Table of contents
- High-grade program from Super Bowl III
- 1968 Super Bowl II press guide
- 1970 Minnesota Vikings Super Bowl IV souvenir pennant
- 1972–73 Miami “World Champions” pennant from the perfect season
- Apple-branded seat cushion from Super Bowl XIX
- Pairs of late-’80s Super Bowl stadium seat cushions
- 1994 Super Bowl XXVIII souvenir glass mug
- “Monsters of the Midway” 1985 Chicago Bears rocks glasses
- Lots of multiple vintage Super Bowl pennants
- Tom Brady–signed Super Bowl XXXIX souvenir football
- Championship ring from the 1972 Miami Dolphins perfect season
- Strategies for making money outside of a traditional job:
High-grade program from Super Bowl III
Programs from the game where New York Jets quarterback Joe Namath “guaranteed” a win over the heavily favored Baltimore Colts are especially hot. Super Bowl III changed how people saw the AFL and NFL, and fans saved many programs, but most are creased, stained, or written in.
Condition is everything here. In December 2024, a professionally graded CGC 8.5 program from Super Bowl III sold for $576. Lesser copies with light wear might land in the $100–$250 range, while beat-up ones may only be worth $40–$75.
If you have an old Super Bowl program, check the spine for splits, look for writing on the cover, and flip through to make sure no pages are missing. Slip it into a protective sleeve or top-loader, and compare recent sales before you decide whether it’s worth grading.
1968 Super Bowl II press guide
Press guides were never meant for fans. They were printed for media members and team staff, so far fewer exist today. The guide from Super Bowl II, again featuring the Packers, is a good example of how niche paper items can have real value.
One Super Bowl II press guide sold for about $198 in 2022, and another brought $507.88 back in 2013, depending on condition. That’s the kind of range you’ll often see: well-preserved, clean copies go higher, with heavy wear or writing pulling prices down.
You’re most likely to find a press guide in a box of “office stuff” from someone who worked in sports or media, or at an estate sale where the owner had season tickets. Look for intact covers, no missing pages, and no major water damage. Even if yours isn’t near the top of the price range, a couple hundred dollars for something that looks like a boring booklet isn’t bad.
1970 Minnesota Vikings Super Bowl IV souvenir pennant
Felt pennants were a cheap souvenir at the time, so parents and kids bought them, pinned them to the wall, and forgot about them. Today, early Super Bowl pennants in good condition are popular with collectors who like bold colors and retro designs.
A 1970 Vikings “World Champions” pennant celebrating Super Bowl IV sold for $125 at auction, even with some wear. That’s solid money for something that may have been tacked up in a childhood bedroom.
Look for older, full-size felt pennants, ideally with bright graphics and no big chunks missing from the tip. Light pinholes and small creases are normal; heavy fading, mildew, or kids’ marker doodles will hurt value. Flatten them gently in a clean, dry place and store in a plastic sleeve or between acid-free boards until you’re ready to sell.
1972–73 Miami “World Champions” pennant from the perfect season
The 1972 Miami Dolphins went undefeated and won Super Bowl VII, still the only perfect season in NFL history. Anything tied to that run tends to sell well, including simple wall pennants celebrating the “World Champions.”
Vintage Dolphins championship pennants from that era can be seen on resale sites with asking prices around $100 and up (for example, a 1972–73 “World Champions” pennant listed near $108). Actual selling prices vary, but it’s fair to say a clean, bright example could bring $60–$120.
Check both sides of a pennant for fading and stains, and be careful with the felt edges, they tear easily if you tug. If yours looks promising, compare it closely to online photos so you know which exact variant you have, then search sold listings for that style to get a realistic price.
Apple-branded seat cushion from Super Bowl XIX
Greg s Fun Shop via eBay
Sometimes the sponsor logo matters as much as the game. For Super Bowl XIX, held at Stanford Stadium in 1985, Apple handed out branded seat cushions. That game featured the San Francisco 49ers and the Dolphins, but to Apple collectors, the cushion is also early tech history.
One Apple Computer Super Bowl XIX seat cushion sold at auction in 2026 for $330. Condition, of course, matters: the cleaner and brighter the Apple logo and Super Bowl graphics, the better.
You’re most likely to find something like this in the home of someone who worked in tech in the 1980s, especially in California, or in a box of old stadium freebies. Check for dry foam, rips, and fading. Even more generic Super Bowl seat cushions from the 1980s and ’90s can bring $20–$50 as fun display pieces, so don’t assume that worn cushion in the garage is worthless.
Pairs of late-’80s Super Bowl stadium seat cushions
Not every stadium freebie is tied to a famous brand, but collectors still like them for the design and nostalgia. A pair of original seat cushions from Super Bowl XXII in San Diego, for example, shows up online as a set with a price around $20. That’s not retirement money, but it’s more than most people expect for old foam.
Many families shoved these into closets after the game and never used them again. If you find a matching pair from the same Super Bowl, especially with clean logos and straps intact, you’re in the right ballpark for a $20–$40 sale. Unmatched, heavily stained cushions may only fetch a few dollars, but they still appeal to hardcore team fans.
Avoid trying to “deep clean” the fabric, because aggressive scrubbing or harsh chemicals can wreck the graphics. A light surface wipe, gentle drying, and good photos are usually enough if you decide to list them.
1994 Super Bowl XXVIII souvenir glass mug
Stadium glassware and barware are easy to overlook. They’re heavy, take up space, and often end up at thrift stores. But Super Bowl-branded mugs and glasses from the 1980s and ’90s can sell in the $15–$35 range apiece, especially if they feature bright logos and no chips.
One example: a glass mug from Super Bowl XXVIII has an asking price of about $30 on a vintage marketplace. Sets of different Super Bowl mugs, or full runs for one team, can be even more attractive to collectors and bar owners.
Look for heavy, good-quality glass with crisp printing and an official NFL or Super Bowl logo. Small scratches from washing are fine; chips around the rim or a worn logo will drag down the value. If you have a whole cabinet full of these from years of watching the big game, grouping them into lots by decade or team can make them easier to sell.
“Monsters of the Midway” 1985 Chicago Bears rocks glasses
The 1985 Chicago Bears are one of those iconic teams fans never stop talking about. Souvenir rocks glasses and bar sets with that season’s graphics, including references to their Super Bowl XX win, still get attention on resale sites.
A vintage set of Bears “Monsters of the Midway” team rocks glasses from the mid-1980s recently showed up as sold out at around $30–$40 for the set, and similar NFL rocks glasses often sell in that same range depending on team and condition. Individually, a single glass might bring $10–$15; complete sets with all original pieces do best.
Check for cloudiness from dishwashers, worn graphics, and chips on the rim. Glassware is fragile and heavy to ship, so if you’re selling online, factor in packing costs. For local resale, sports bars and man-cave decorators are obvious buyers. A little cluster of glasses from a famous season can easily turn into $30–$60 cash.
Lots of multiple vintage Super Bowl pennants
Herbie's Sports Collectibles via eBay
Sometimes value comes from the pile, not the single piece. Auction houses occasionally sell mixed lots of vintage sports pennants, including multiple Super Bowls in one group. One lot of six vintage sports pennants, featuring Super Bowl XI and other designs, sold for $75 a few years ago.
If you open a storage bin and find a dozen different team and Super Bowl pennants, don’t assume you have to list each one separately. Sets like this appeal to decorators, shop owners, and collectors who like “instant wall coverage.” A mix of 1970s and 1980s Super Bowl pennants in decent shape can often bring $50–$100 as a lot.
Lay them flat, photograph the best graphics, and be honest about creases or small tears. Keeping them together is less work for you and still turns forgotten felt into real money.n a presentation box, keep it safe and do some careful research before you dismiss it.
Tom Brady–signed Super Bowl XXXIX souvenir football
Mill Creek Sports via eBay
You don’t need game use to have a valuable Brady piece. A Wilson souvenir football from Super Bowl XXXIX, commemorating the championship where the New England Patriots beat the Eagles, sold for $2,069 in 2025. It was a clean signature, on an official Super Bowl-branded ball, with third-party authentication.
Brady-signed Super Bowl items often land in the $1,000–$3,000 range when they’re limited, well documented, and in great condition. More common signed footballs from regular-season events, camp signings, or mass autograph sessions might go for a few hundred instead.
If you have a Brady autograph, note what’s special about the item itself. Is it a generic NFL ball, or does it clearly reference a specific Super Bowl? Check for certifications from major authenticators, and compare your exact ball to recent sales to see where it might land.
Championship ring from the 1972 Miami Dolphins perfect season
Original Super Bowl rings are at the top of the food chain for many collectors, and the 1972 Dolphins are among the most desirable. Their perfect season and Super Bowl VII win make any ring from that team’s inner circle a big deal.
In 2024, a Super Bowl VII championship ring presented to a minority team owner sold for $75,000. Rings from star players can go even higher. Family-issued and front-office rings usually bring less than star-player rings but are still five-figure items.
Genuine Super Bowl rings are heavy, high-karat gold, and often made by firms like Jostens. They usually come with strong provenance, paperwork, letters from the original owner, or a chain of custody through major auction houses. If you ever stumble onto a ring in an estate situation, do not try to resize, polish, or wear it. Put it in a safe place and get expert advice.
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Byline: Katy Willis
