How this work-at-home mom launched a 7-figure social media business

 

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In the 90s, social media entrepreneur Kim Garst was sick of being broke, so she launched a seven-figure business from her dining room table with no marketing. When she maxed out on that web design business, Garst became involved in a wildly successful network marketing business, which morphed into consulting, and eventually Boom Social, a social media marketing firm that is considered a leader in its industry.

In this episode, Kim and I discuss:

  • How the heck she is such an involved mom of two, and wife, while building these killer businesses.
  • Her innate comfort with making money.
  • Why her derailment from plans to attend law school by motherhood was the best thing that happened to her career.
  • Why selling your knowledge is often far more lucrative and impactful than doing the actual job.
  • The importance of surrounding yourself with other positive, ambitious people.
  • Her husband's attitude about her professional and financial success.

About Like a Mother: For Moms Who Think

Celebrities, bestsellers, turd-stirrers, advocates, everyday people with amazing stories, and call-in guests to discuss what smart moms really care about:

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Full transcript of Like A Mother episode with guest Kim Garst

Emma Johnson: Thrilled to introduce today's guest, Kim Garst. Now, Kim is best known as the CEO of Boom! Social, which is a social media marketing firm. It is also her fifth business. Now, Kim famously started her very first business, it was her first online business. All of her businesses have been online. She started it at her dining room table. Her kids were little. She wanted to be home with them making money, and it became a seven figure business. Fast forward to today. She has another seven figure business with Boom! Social, and she is the author of ‘Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media'. Kim, thank you for joining me today from your home in Tampa.

Kim Garst: Well, super excited to be here, Emma. Thank you for inviting me.

Kim Garst, social media entrepreneur and badass mom

Emma Johnson: So, I forgot to mention a couple of your credentials. Number 24 on Forbes' list of top 50 social media influencers, and my favorite, which is a leading mom in business. You made the best of list. So, that is the most exciting for me today, talking about moms in business and moms working from home. I hate to keep dwelling on that, but women want to know how to work from home.

Kim Garst: Amen. I want to tell them how to do it, actually, or at least help them. Not to necessarily tell. Tell's like such a harsh, “Oh, you gotta go do this.” But, no. I want to share that it's possible, and it gives you options that, you know, you might not have otherwise. You know, if you do want to stay at home with your children, which is what drove me. That was my why when I started. Certainly throughout the course of a lot of my business online, that same why was very prevalent. You know, your whys sometime shift, but the ability to work from home and be there when your children need you was a huge driving force, and I know there's a lot of other women out there who feel the same way.

Emma Johnson: Yes. We'll get into all the benefits of working from home, because it's not just being there when your kids are sick, but it's about building your own life when you own your own time, right? But, let's dig into that in a second. Let's hear a little bit about your story, because you were a paralegal, and you had little kids, and your husband's military, right? That was a big part of your story. It's a military family.

Kim Garst: Right. My husband … We were fairly new … I wouldn't say newlyweds. We were about five years into our married life when we decided we were gonna have children. I had just been accepted to law school, was heading down … You know how you get your mind set on certain things. You're like, “This is my path. This is the way I'm going.” For me, I thought law school was it, up until the point that I knew being a new lawyer and having a new child was probably not what I really wanted, and I realized that honestly the moment they laid him in my arms. I said, “Well, life has shifted my priorities.” Totally shifted. My direction shifted, and I've never looked back.

Your priorities completely shift when you have a baby

Emma Johnson: Yeah. You know, it's so interesting. My aunt, too. I was never particularly close to and never really had any deep conversations with. But, when I was a young, before I … I think I was in college, was not married. I remember her telling me. She's like, “You don't know how you will feel about working and motherhood until you have your baby.”

Kim Garst: Oh, I totally agree with that, because literally, I mean, I worked up until my due date. I was actually 13 days late, but my last day was the day that the doctors quote unquote said, “Hey, this is your due date.” Then it was about 13 days later before I had my son. But, I mean, I had every intention. I mean, it wasn't even a thought in my head that I wouldn't go back to work, or that I wouldn't proceed with the path that I had laid out for myself. Never even once considered it until that very moment in time when they gave him to me and I held him for the first time. For those of you who are moms or have been there, you know what that feels like. It's, I don't know. It's hard to explain that feeling, but it's momentous, for sure.

Emma Johnson: So, you chose work. You were paralegal. Okay, you were on your way to law school. You knew what was in store in terms of workload, and you just did a total U-ey and you chose to stay home.

Kim Garst: Yes. I mean, literally a tota U-ey. Not even, “Hey, I'm just gonna go back part time,” or, you know, nothing. I just said, “You know, he is my focus. I'm gonna become a stay-at-home mom. I don't want to put him in daycare.” That's kind of the way I proceeded. But, let me say this. I was naïve. When I did that and made that decision, my husband and I both said, “Oh, we can do this.” You know, “We can manage.” But, going from two incomes to one can be very difficult, and we soon realized that that was absolutely the case, and it wasn't long before we were borrowing from Peter to pay Paul, and our credit cards were maxed out. I'm like, “Okay. I'm gonna have to figure something out, or I'm gonna have to go back to work.”

Going from two incomes to one

Emma Johnson: How did that feel, though? Emotionally, intellectually, when you had committed so much of your life? I mean, you were on this law school path for so long, and then to stop that. Was there any kind of complicated feelings around that at all?

Kim Garst: You know, it's interesting, but I totally let go of that. You know it's so funny, because when you have a dream and you think that's the direction you're going. But, my why became bigger than that dream. You know, my little guy was my world, so everything that I had previously said, “Hey, I wanted,” no longer seemed important anymore. So, I can't really say that I've ever regretted. Well, I know I … Really, I have never regretted that I didn't go down that other road, because there's so many things that I've discovered about myself and about my … I call them possibles. I didn't know how possible I was, personally, and I never would've discovered that, I don't think, if I hadn't chosen to go down this road and …

Kim Garst: You know, it was definitely a lot of hardships and a lot of struggle, and ultimately a huge learning curve, because I didn't grow up with computers. In fact, I'd never even seen a computer until I went to college. So, you know, the whole tech side of things was a struggle, and figuring it out. You know, back then there were no resources. You just had to teach yourself. There wasn't a YouTube video where you could go check it out and see how to do something. So, the struggle was real, for sure.

Emma Johnson: The struggle was real. What year was this when you launched this business from home, from that dining room table and your little kids?

Kim Garst: Well, my first … When I first started trying to figure it out was probably about 1992.

Emma Johnson: Okay.

Kim Garst: Yeah, that dates me a little bit, but that was way back when the internet was just really getting started from a marketing or business related standpoint, and there was a lot of pushback even from the scholars at that point like, you know, that had kind of started the internet. But, marketing was really beginning to take hold, and there was a lot of people out there advertising work from home businesses, and I was just trying to figure it out. You know, what could I do from home? That ultimately led to me, a huge learning curve. It took me almost five years from that point to create my first $60 check. You know, that was when people still paid with checks.

Kim Garst’s first business endeavor as a mother of small children

Emma Johnson: They're gonna interview you for like the archived history of mompreneurs.

Kim Garst: Right? I was a mompreneur before that word even existed.

Emma Johnson: You were. You were the original mom-preneur, like way back. So, paper checks and computers. I was reading in your bio, right, like you would keep track of people's email addresses by writing them down.

Kim Garst: Yes. I mean, I didn't even know you could cut and paste. I mean, that's how antiquated I was, you know? I mean now, I laugh-

Emma Johnson: You weren't antiquated. Well, just the whole system. It's a reminder about how new all this technology is. It's so new.

Kim Garst: You know, when you grow up with it or have exposure to it, like today … I mean, I look at my kids, and when I tell this story, they're like, you know, “Really? How silly could you possibly be that you didn't know how to cut and paste?” But seriously, that wasn't a part of my world then. Now, it's just something that they grow up knowing, and it certainly wasn't something that I grew up knowing. So, it was definitely a curve for me.

Emma Johnson: So, this was early, early web design was your first business, and you must've been going to the bookstore and the library to check out books, and you built this into a seven figure business from your dining room table. But what, I mean, what was the drive? Because initially, you seemed very content to be at home and live a frugal life. It wasn't enough money, come to find out, but you know, it wasn't like you've always had this quest for wealth, right? So what was the drive to build this amazing business in this scrappy way?

Kim Garst: Well, honestly, that's such a great question, and you're right. I mean, when I first started, my goal was to earn an extra $200 a month to pay the car payment. For so many moms that are listening, that's really the thing. They just want a little extra money that can make a difference. You know, maybe it's to pay the car payment. Maybe it's to have a little extra spending money. Maybe it's to have the opportunity to do the extra little nice things. Maybe they want to send their kids to a private school. Things like that that are your immediate why. Those are immediate needs, and that's kind of like your … You're like, “Okay. That's my goal.” That was certainly … You know, mine was very … $200. If I could make $200, that would be awesome.

Becoming an “accidental entrepreneur” and building a business from home

Kim Garst: Then what I realized, and I tell people this all the time, I'm an accident entrepreneur because opportunities just kept presenting themselves to me, and I just kept stepping through doors. So I would see a need, and I would fill it. Lots of times what I would do is, instead of me figuring out a new skill set, I would be like, “Well, I know somebody who does that. I will front the business, and then I will hire them to do the work.” So, I did a lot of that.

Emma Johnson: Give me an example. Give me an example where you did that.

Kim Garst: Just for a quick example … Now, it's very easy to create forms for your webpage, right? But back then, it was, you had to have custom scripts wrote, and I didn't know how to do that. So literally, I had this kid, he was 13 years old. He went on to go to MIT. But at that point in time, he was working out of his parents' basement, had created a little side business for himself, and he would write custom scripts for my clients. You know, I would hire him for the work. My clients never knew the difference. Literally, I think like one year I paid him $60,000. Yeah.

Emma Johnson: For like a 14, 15 year old kid?

Kim Garst: Yeah. He was 13.

Emma Johnson: 13? What.

Kim Garst: When I first started paying, and I wasn't his only client. That's one example of, you know, I would see a need, I didn't have the skillset to do it, but I found a resource for it, and then I would say, “Hey, I've got the client. This is the fee.” Of course, I would charge, in some cases double what he would charge me. You know? Depending on how much … Like in some cases, his fees were I thought fairly low, and I felt my client would pay a reasonable “business” fee for that service. So for example, if he would charge me $50, I would charge them $100.

Emma Johnson: Right, so you weren't afraid of making … Here's the thing that I'm hearing you say that I do not hear a lot of women say, is you're not afraid of making money.

Kim Garst: No, no. Absolutely not.

Emma Johnson: And you charged, and you got … Early on, you charged what the market will bear. Because you could've easily been doing all this and still only had $200 for a car payment at the end of the month.

Kim Garst: Well, that's right. You know, it's interesting because you don't always … I mean, this is a business model, frankly. I mean, I did provide a service, but because I saw so many associated services that went with what I did, I just found a resource for them. That spawned a dial-up company back in the day. That spawned a website hosting company. You know, many things. Then even the marketing element that ultimately is why I find myself where I am today, because I realized that the knowledge that I had amassed was more valuable than the services that I offered. So, that's when I really started saying, “Well, what I know is valuable.” So, for all of those that think they don't know anything? I hear that over and over again, from women in particular. They think that what they know, they can't sell. I'm just here to, not.

Emma Johnson: Yes.

Kim Garst: What you know is extremely valuable, and yes, someone will pay for it.

Marketing, pricing, and negotiating as a business owner

Emma Johnson: Right, but in terms of marketing and pricing, and this applies not just to entrepreneurs, but if you have a salary job. I'll give you an example. This woman, a single mom who I was connected to on Facebook pings me, and she says, “Look, I'm going in to negotiate for a job.” She's a florist. And, “Can you help me figure out how much I should quote?” I was like, “Okay. Well, you know, you do the research and you figure out what the going rate is in your market, and then you ask for 40% more and be willing to negotiate down to 20% more, but you have to come to the table and explain to them why the value, and why you're a” …

Emma Johnson: Like, I'm going through this whole thing that to me I take for granted because I do this in my business all the time. You know, you go high in the market, you quote higher, you negotiate down, and you show them the value that you're going to bring to their business. It melted her mind. She says, “You know what? I'm 45 years old. I've never heard this before. All I could think about was how much my gas was gonna be to get there, how much my childcare was going to be, what my rent is, and how much I needed to scrape by.” I'm just so impressed with you that you walked into it with that sort of poverty mentality. All you needed was $200 for the car payment, but you switched it and the sky was the limit.

Kim Garst: Yes. You know, that's something that just evolved. I didn't go into it with a plan, or necessarily saying … Or even having somebody in my ear that was teaching me. I didn't have that. You know, I'm not saying that, while I'm special because of that, I'm just saying that, for me, it was kind of just a set of circumstances that continued to roll out, and I just stepped into the opportunities.

Emma Johnson: But you also at some point, whether it was conscious or unconscious, you became very comfortable with making money, and you probably liked it. Do you like to make money?

Kim Garst: I love to make money.

Emma Johnson: Say that again. I just-

Kim Garst: I love to make money. I tell my … Well, I tell a lot of … I've told several people this. It's not something that I necessarily brag about, but I can make money all day long. That's not my problem. My problem is trying to figure out what to do with it after I have it.

Emma Johnson: What do you do with it?

Kim Garst: I'm not good with finances or trying to figure out where I put it, or you know. That's not my skill set.

Emma Johnson: So, how do you overcome that? Do you hire someone to help you with that?

Know your own skill set and outsource whatever doesn’t fall within it

Kim Garst: Yes. Again, that's one of the things that … The biggest lesson that I've absolutely learned over the years is, if I don't know something and I can't learn it in a reasonable amount of time, I like to know at a surface level so that I know enough to not be taken advantage of. But, if I don't know something and I need a skillset, then I hire somebody that's an expert, that that's what they do, you know? So, that has been my modus operandi for pretty much a lot of stuff that I do across the board is, if I don't know it, I try to research it enough to, like I say, just so I'm aware, and then I find the best person that has the skill set.

Emma Johnson: Yeah, I really appreciate that. I feel like it's a uniquely women problem, because we are so confident we do so many things in our personal professional lives that we expect ourselves to know everything. That's crazy, because we're just people. Like, how could I be expected to also know all the tax law? It's like a 1500 page document. That would be insane if I also knew the tax law in addition to my career. So it only makes sense that I hire a great CPA, right?

Kim Garst: Right, and-

Emma Johnson: So it's like … Yes.

Kim Garst: The reality is, they don't know 1500 pages either, but they know it enough.

Your knowledge is more valuable than you might think

Emma Johnson: Yeah, so I find that very liberating to hear you say, you know what you don't know, and you outsource it in your personal life and your professional life. That's how great successful people operate.

Kim Garst: Yes, absolutely.

Emma Johnson: So you sold the web design business and maybe your paper Rolodex of emails, and then you got into multi level marketing, right? Network marketing business.

Kim Garst: Well, I got so burnt out from my first businesses that I'm like, “Okay, I'm just gonna sell everything.” I kept a couple of my high end clients, and I started working on my master's degree and homeschooling my children. So, that was kind of my focus. Then I had a friend that introduced me to network marketing company, and I thought the concept was novel. It was shopping online. It was kind of like an eBay. That's kind of been … If you've heard of that. But, it was a network marketing company, and I thought the concept was kind of novel, and who doesn't shop? So I started of course marketing my business, and it wasn't long, because of the success that I achieved in that company, that people were clamoring to know, “How are you doing that?” Again, it became very clear that my knowledge, what I knew, was more valuable again than anything else I was doing.

Kim Garst: So, I started spending so much time helping other people to market their network marketing business that I realized, “Why am I doing this?” And, “Here we go again.” Even bigger than that, it was so funny because it was kind of like a déjà vu moment. You know, back in the day with web designs, I heard people saying, “Oh, goodness. If you don't have a website in five years, you're gonna be out of business.” Similarly to that saying was I heard people say, “Oh, if your business isn't on social media, then you're gonna be out of business in five years.” So it was like, “Okay. I've heard this before. Different mechanisms but the same concept.”

Kim Garst: Then as I started using social media, I thought social media was actually much bigger honestly than the web design space when I started there, simply because it's cultural. You know, it's shifted the way we communicate and engage and connect. I was intrigued by it. You know, going back to my first business, I would use B2B boards and AOL business chat rooms to connect and find people. So, I laugh and tell people, you know, “I was doing social media before it was called social media.” But, that was definitely the antiquated way of doing it. But, you know, now the concept of being able to connect and attract by the type of content that you share is fascinating to me, so I'm really fascinated by how social media works, and it's been a joy to build this business. I tell people I don't really work because I love what I do, which is the best kind of business of all.

Becoming a work-at-home mom

Emma Johnson: Yeah. No, I love that. I feel the same way about my work, too. But, let's talk about that whole work-at-home mom thing. If you go on Pinterest, there is so much content about that. People gobble up that information. They can't get enough. What were the realities of that? You started off to say that you love that you could be there for your kids when they needed you, or when they wanted you. I enjoy that too, but I see so many other advantages. I guess it's the self employment/work-at-home thing. They go hand-in-hand. It's both. Aside from just being there with your kids and the emergencies and the quality of time, what are some of the other things that you love about being a self employed and work-from-home mom?

Kim Garst: Well obviously, you get to set your own schedule. You know, there's no more missing school plays, or if you want to volunteer, you can volunteer and you don't have to worry about getting time off from your tradition J-O-B. So, there's a lot of those types of things, where you can choose to do what you want to do, and be involved as you want to be, in not just the lives of your children but in their activities. So for me, that obviously is a biggie. But, I think if, you know, just looking back on my own experiences with having children and having a home-based business. The biggest thing that, if I could go back in time and change would be one thing, so I always try to share this simply because I wish somebody had told me, you know? As a mom, when I was coming along.

Kim Garst: I don't know necessarily that I would've listened. That's the scary part. Because you get so wrapped up in your business sometimes, you … Well, “Clients have paid you. Oh my goodness. You've gotta get the work done.” Sometimes you'll not place the focus that you need to in places that is truly important, simply because you're trying to get stuff done. So, the separation I guess is what I'm trying to say, is that to be present where you are. You know, if you have family time, be present there. Don't be checking your phone or trying to respond to emails and pretend that you're paying attention to your children when they're talking to you. They know that you're not.

Emma Johnson: They know.

The importance of being present with your children when working from home

Kim Garst: So, that would be one thing. You know, I remember many times sitting on the floor playing Legos with my son, and I … Well, I thought I was multitasking 'cause I was playing Legos and talking on the phone to a client, but they knew that I wasn't present, and that would be the one thing if I could go back in time and change. I would be present with my kids 100% when I was with them, and I would have work aka hours and separate those two things, because it can … I think that's the biggest challenge, honestly, for us as moms is we wear so many hats and there's so many things pulling at our time and attention that you layer a business on top of that, it can be very difficult to separate it.

Kim Garst: Before you know it, you're not separating it. It just sucks you down the tubes and it can be a huge frustration. I mean, I remember … You know, I'd wait until my husband would go to sleep at night and I would slip back downstairs just so I could do some more work. I guess that's my point is, having made these mistakes, hopefully I can at least share that I believe it is a mistake, and encourage mompreneurs to have some sort of a separation and to really value … It's not that you don't value your family. It's not that, because I don't feel like I didn't value my family. It's just, it was … I always felt like, “Oh my goodness. Somebody paid me to do this. I gotta put this priority ahead of things that were truly more important.”

Emma Johnson: Right. I hear you. The slipping downstairs to work after everybody's asleep. That's so common. I mean, nothing to be ashamed about there. What I often hear moms, even experts giving advice to other moms, is like, “Oh, just work when the kids are taking naps, or after they go to bed.” I really always challenge that advice because I don't think that you can be really, to your point, focused and engaged in the career part of your life if you are just rushing through work with one ear to the baby's monitor or whatever. It's really about carving out really exclusive time, even if it means hiring some child care, and focusing and giving your business the attention that it needs.

Kim Garst: Absolutely. Likewise, the reverse is true, you know?

Emma Johnson: Absolutely.

Kim Garst: If you're trying to balance both and you've got one foot in both camps, it's hard. It's hard to have your undivided attention in either place, whether it's your family or whether it is your work, both suffer. That's the reality of it. Both suffer.

Marriage and being a work-at-home mom

Emma Johnson: Right. Do you mind if we talk about your marriage? Because it sounds like when you were starting out and you stayed home, your husband was the only wage earner, and now you've had so much professional and financial success. Are you the primary breadwinner now?

Kim Garst: No, I wouldn't say that I am. My husband's very successful in his business, and he has always been my biggest champion. You know, looking back on it, he was … He's retired from the military now, but definitely early days was in the military, and they don't make a ton of money. Those who serve our great country are not getting rich doing so. So, I think sometimes I'm like, “Why in the world did he continue to support me when we were hurting?” You know, borrowing from Peter to pay Paul. Why didn't he just say, you know smack smack, “Kim, go get a job.” But, he didn't. He has always been my biggest supporter, and still that way today. I think I've heard the saying before, you know, some people, they get married and they grow.

Kim Garst: Everybody grows, that's just the process of life. But, some people grow together and some people grow apart, and I think for us, we've definitely grown together. We've supported each other in our endeavors over the years. When he was in the military, that was sometimes hard. You know, things haven't been always peaches and cream, but we've always been there for one another. We just had our 32nd anniversary.

Emma Johnson: Beautiful. That's lovely. Congratulations.

Kim Garst: Yeah. That's pretty … Not too many people can say they've gotten there, so.

Emma Johnson: That's wonderful. So, we've talked about … It always feels like these conversations come down to work and family, work and family. What else do you enjoy doing? Where do you prioritize your time outside of those spheres?

Kim Garst: Well, I actually love to play hockey. I'm not really good at it, but I do love to play, so when my kids, my boys … Both my boys grew up playing hockey, and my youngest play for his college team now. So every weekend, during the season anyway, first games were this past weekend, we go to his games. They're about … We're in Tampa. He's going to college in Fort Myers, so it's about a two and a half hour drive down. So, I love doing that. I love to read. I love to garden. Yeah, I love my business, honestly, so I spend a lot of time doing that. I love helping other entrepreneurs, specifically women, honestly, to believe in themselves and know that they can do it, because I didn't really start there. You know, I didn't start with that knowledge, and certainly not knowing where this was all gonna go.

Teaching other women and mothers to become entrepreneurs

Emma Johnson: I'm so glad that you said that, because I see so many of my friends, or just women I know casually, who maybe in their peer group aren't surrounded with women who are doing it, right? I just happen to have a lot of friends who are successful or entrepreneurial, and I live in New York, so you throw a stone and you find an entrepreneur. So, I always make that my mission too, is to show women who are just as smart, just as educated, just as resourceful as anybody I know, and just show them that you can do it. That's such a huge deal breaker for people.

Kim Garst: Well, truly, the beautiful part about it is anybody can do it. They just have to have the want to, and then you have to figure out how to get the how to in some cases. But, I think that, and I'm speaking from my own personal space, is I know more women online than I do off that are entrepreneurial because, just to your point, so many women really just haven't stepped into their possibilities yet. They have kind of … Honestly, we all grow up in a very defined set of expectations. I think most of us do anyway. I won't say that all of us do, but my path was very distinct. I was the first one to finish college in my family. My thought process growing up was do good in school, go to college, get a good job. That was kind of my processes.

Kim Garst: I think that's where a lot of people are. A lot of parents raise their kids with that mindset of, you know, get good grades, go to college, get a good job. Before you know it, you're either stuck in a J-O-B or you are limited in your thinking. I'll call it that, even though I don't mean it from a derogatory term, or a derogatory stance.

Emma Johnson: Yeah, your paradigm, or all of our paradigms are limited to what we know.

Kim Garst: Yeah.

Emma Johnson: It's just really about awakening that, and it doesn't take much. It might be listening to this podcast and hearing your story might be the deal breaker.

Kim Garst: Right.

Emma Johnson: Or not the deal breaker. The game changer. The game changer.

Kim Garst: You know, for me, I was there. I was that person, so I can relate to that. For me, it was just an evolution of circumstances and knowledge, and realizing what I could do. I think that everybody can do it, you know? Everybody says, “Well, yeah. You did it because you're special.” I'm not. I truly am not. All I did was just walk through doors every time one opened, when an opportunity came my way, and then I built on that and built on it over the years to where now I realize that, if everything went south today, I would just start over. You know, I know I could do it again.

Emma Johnson: That's empowering. You're not afraid of failure. That's awesome.

Kim Garst: Yeah. No, in fact, I actually did a keynote one time that was about, I've made basically … Summing it up, but I make fear my BFF, because I feel like if I am fearful of something, that means I'm going in the right direction, 'cause if I could push past the fear, there's something great on the other side.

Emma Johnson: Beautiful. That is so beautiful. Kim Garst. She is a five time entrepreneur, wife, mom. She is CEO of Boom! Social, which is a social media marketing firm based in her town of Tampa. Kim, how can people find you?

Kim Garst: You can find me pretty much anywhere on social with my name, Kim Garst. My website is kimgarst.com. If you're looking for information as it relates to growing your business, that's a great place to start.

Emma Johnson: Lots of free information. I mean, you're very accessible, so thank you.

Kim Garst: Thank you again for having me. This has been fun.

About Emma Johnson

Emma Johnson is a veteran money journalist, noted blogger, bestselling author and an host of the award-winning podcast, Like a Mother with Emma Johnson. A former Associated Press Financial Wire reporter and MSN Money columnist, Emma has written for the New York Times, Wall Street Journal, Forbes, Glamour, Oprah.com, U.S. News, Parenting, USA Today and others. Her #1 bestseller, The Kickass Single Mom (Penguin), was named to the New York Post's ‘Must Read” list. Emma regularly comments on issues of modern families, gender equality, divorce, sex and motherhood for outlets like CNN, Headline News, New York Times, Wall Street Journal, Fox & Friends, CNBC, NPR, TIME, MONEY, O, The Oprah Magazine and The Doctors. She was named Parents magazine’s “Best of the Web,” “Top 15 Personal Finance Podcasts” by U.S. News, and a “Most Eligible New Yorker” by New York Observer. A popular speaker, Emma presented at the United Nations Summit for Gender Equality. Read more about Emma here.

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