It isn’t surprising that young Vietnamese fans see checking their phones as a pre-game ritual when it comes to football. It allows them to keep track of the predicted lineup and follow the scores while they are on the move or on any breaks. This becomes even more important on football days when multiple sports events are taking place at the same time. The Melbet app becomes a good alternative to various official services like the VFF app or ON Live TV.
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Esports fits the mobile habit
Esports fits this mobile-first behaviour particularly well because tournaments often feature several matches, live statistics and social media discussions running at the same time. Fans can move between streams, scoreboards and team updates without staying tied to a television broadcast.
For someone using Melbet casino while following an esports tournament, the main difference is the pace. A football match usually has long periods between decisive events, whereas an esports series can produce several important moments within a few minutes. Fans therefore tend to switch between live streams, scoreboards, and social media updates much more frequently.
A regular mobile routine may include:
- Checking the schedule before an event starts.
- Following one team through the group stage.
- Switching between live matches.
- Looking at player statistics after each round.
- Sharing clips or discussing key plays on social media.
- Short Updates Often Matter More Than Full Broadcasts
The conventional sports broadcast assumes that viewers follow a match or are tuned in at a certain time for a report. Mobile technology disrupts this order into smaller pieces. Viewers are alerted via notifications about the score in Vietnam, and later get the highlights via a short video.
The new reality is seen in the Vietnamese digital sports landscape. In July 2026, the two channels, VTV Digital and VTVcab, launched ON Live Esports on VTVgo and VTVPrime to have esports content online. Besides, VTVcab has signed contracts to air major esports tournaments for the period of 2026-2028.
How Vietnamese fans mix live matches with social media updates
Football fans have different ways to follow matches. For example, someone could check the game’s scores and team information while heading to work, while another will wait until evening to watch the entire game and use his phone for other purposes, such as checking statistics and comments.
Consensus is also seen in the case of football watching. In the course of following a V.League match, viewers might have the score on one screen and news about the Vietnam national team or an overseas match on another. European tournaments are usually watched differently due to time zones. A Premier League or Champions League game that starts late in Vietnam may be followed first by its results and then by highlights the next morning. There are also several reasons why people tend to look at their phones while watching games, among which are:
- Inspecting the lineup. Fans will know whether an anticipated starter makes it into the XI and whether the formation has been altered by the manager.
- Following another match. Fans will be able to watch another V.League match or international game without switching from the main broadcast.
- Watching critical moments. Goals, penalties, and send-offs are available through short videos if there isn’t an option to watch the entire match.
- Observing reaction. Social media provides insight into how other fans have reacted to a controversial call or a significant result.
- Checking on players. Fans will get information on injuries, substitutions, and post-game comments instantly.
The V.League creates plenty of mobile checkpoints
The V.League calendar for the 2026-27 season gives fans frequent reasons to check their mobile devices. The league began on September 4, 2026, with 14 clubs scheduled to play 182 matches across 26 rounds. Rather than relying on a single television broadcast for updates, fans can check the standings as each round develops.
The VFF mobile app serves as another avenue for authenticated information. It shares information regarding the national team, news from matches, exclusive materials, trivia questions, goods, and ticket sales.
Prior to kick-off, it is incredibly valuable to have access to a phone. Supporters can check the projected vs. actual line-up, get information on any late changes to the squad, or hear if a previously injured player has made it. After the game has finished, the same phone will let the supporter check statistics or highlights.
Television, however, is very much a part of the equation when it comes to key games. Fans will often watch a game featuring the national team or an important V.League clash on the big screen, while the phone will provide other information.
