How moms can build a killer business AND be awesome parents

mom starting business

Owning and building a successful business can be one of the most satisfying things you'll do in your life. I know it is for me, and even more so as a mom: I am so proud to model for my kids the importance of going for your dreams, making your own rules, and building a life and career that works for your whole family.

In this episode of Working Moms Mean Business, I interview

Ayo Ogun-McCants, mom of five (!), and owner of Afro-vegan haircare line Soultanicals, as well as Nicole Feliciano, founder of the seven-figure lifestyle platform, Momtrends, and author of the recently published Mom Boss: Balancing Entrepreneurship, Kids and Success. Their advice includes.

    • How to write a business plan (and why you need one!)
    • The importance of staying nimble.
    • Test first, then grow gradually.
    • Dream big, but start small. In other words: Don’t quit your day job — yet!
    • Be realistic about child care.
    • How to build the right network.

Learn more about this episode here.



This is a special episode from the Working Moms Mean Business series, brought to you in partnership with BBVA Compass. I am so proud to be part of this project that explores the triumphs and challenges of professional moms (after all, 70 percent of moms with children under age 18 work!).

Explore the 10 special Working Moms Mean Business podcast episodes here.

working mom guilt

Read or download the free (mega) book written by me:Free from Guilt: Why Moms Have it, and How to Conquer It,which is all about why so many of us struggle with being working moms, even though most of us need to work to live, and science says kids, families, marriage, society and moms thrive when we work. 




Also in this series:

Are breadwinner moms good for families?

Can moms close the gender gap in STEM fields?

About Emma Johnson

Emma Johnson is a veteran money journalist, noted blogger, bestselling author and an host of the award-winning podcast, Like a Mother with Emma Johnson. A former Associated Press Financial Wire reporter and MSN Money columnist, Emma has written for the New York Times, Wall Street Journal, Forbes, Glamour,, U.S. News, Parenting, USA Today and others. Her #1 bestseller, The Kickass Single Mom (Penguin), was named to the New York Post's ‘Must Read” list.Emma regularly comments on issues of modern families, gender equality, divorce, sex and motherhood for outlets like CNN, Headline News, New York Times, Wall Street Journal, Fox & Friends, CNBC, NPR, TIME, MONEY, O, The Oprah Magazine and The Doctors. She was named Parents magazine’s “Best of the Web,” “Top 15 Personal Finance Podcasts” by U.S. News, and a “Most Eligible New Yorker” by New York Observer.A popular speaker, Emma presented at the United Nations Summit for Gender Equality. Read more about Emma here.


  1. Susan Herlihy on March 20, 2017 at 7:22 pm

    So pleased I found your site! I’m in my second (maybe third) career as a 2-year Realtor, single mom of three kids (a 19 year old and 15 year old twins). Two of my children have special needs (one is high functioning autism, one has bipolar, the other is off-the-charts gifted and talented!). I’m moving a hundred miles an hour trying to build a business, be a mom, and occasionally be a woman. I’m sure you’ve never heard THIS story before, right?! I love my new career, I love my family, I love my life — but I struggle with, of course, leaving the kids alone 65 to 70 hours a week (the eldest lives with his Dad in Denver so the twins have no wheels), or, addressing the kids needs and feeling like I’m not giving my business what it needs. ARGH!

  2. Cassie on March 22, 2017 at 9:39 pm

    It takes a special lady to do both. You’ve got to have help from family and friends to be great at both. Both your business and children require all of the attention you can give them, if you neglect them at any time there are consequences. It’s tough.

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