Makeup Geek’s Marlena Stell on her $20M business

marlena stell makeup geek

Other ways to listen: iTunes  ♦  Stitcher   ♦  TuneIn   ♦  SoundCloudGoogle Play


I interviewed Marlena Stell for Forbes last year, and we've stayed friends since. This 36-year-old entrepreneur built MakeUp Geek, the once cosmetics blog, now-makeup brand on track for $20 million in sales — and she's remained just as passionate, real and cool as when her followers first met her on YouTube 8 years ago!

In this episode, Makeup Geek's Marlena Stell shares:

  • How she went from high school music teacher, to cosmetics mogul (named to Inc.'s ‘Fastest Growing Women-Led Companies'), thanks to the then-new YouTube, brutal honesty and being herself in a world of gloss and perfection.
  • Whaaatt?! Her ex-husband is her COO? She explains how that works.
  • Why she DOESN'T have a mentor or professional idol.
  • What she does with all her money.
  • How she found her new husband, and balances her role as the breadwinner with her relationship.
  • Biggest mistakes she's made in building Makeup Geek
  • Her advice to aspiring cosmetics entrepreneuers
  • Whats' next for this woman
  • Why she is always unabashedly honest about the products she reviews (and drugstore brands often beat spendy Sephora labels)

Have a listen … and check out Makeup Geek's latest products. 

What do you think of Marlena's story? Too good to be true? What lessons did you learn from her journey. Share in the comments!


Loving this podcast? Follow on RSS, Stitcher, TuneIn, SoundCloud or  iTunes. Leave a review, me love you long time. Muah! 






About Emma Johnson

Emma Johnson is a veteran money journalist, noted blogger, bestselling author and an host of the award-winning podcast, Like a Mother with Emma Johnson. A former Associated Press Financial Wire reporter and MSN Money columnist, Emma has written for the New York Times, Wall Street Journal, Forbes, Glamour,, U.S. News, Parenting, USA Today and others. Her #1 bestseller, The Kickass Single Mom (Penguin), was named to the New York Post's ‘Must Read” list.Emma regularly comments on issues of modern families, gender equality, divorce, sex and motherhood for outlets like CNN, Headline News, New York Times, Wall Street Journal, Fox & Friends, CNBC, NPR, TIME, MONEY, O, The Oprah Magazine and The Doctors. She was named Parents magazine’s “Best of the Web,” “Top 15 Personal Finance Podcasts” by U.S. News, and a “Most Eligible New Yorker” by New York Observer.A popular speaker, Emma presented at the United Nations Summit for Gender Equality. Read more about Emma here.

1 Comment

  1. Sunil soni on October 2, 2016 at 6:08 pm

    I like it but I am not going to har contri and citi

Leave a Comment