In my business journalism, lately I’ve been writing a lot about hiring practices, and the gist is this: Finding and retaining top employees is companies’ No. 1 challenge. To attract the right candidates, they are willing to do anything they can to make good workers happy and stick around.
This includes — usually at the top of the list — a great working environment, including work-life balance. Which of course, is super-sexy to working moms.
I know because not a week goes by when I don’t get an email, Facebook message or phone call from a mom who is trying to figure it all out, and wants to know my secret to making a good living from home (check out, “How I became a work-at-home writer and blogger and how you can, too“). In fact, one Reuters poll found that 34 percent of traditionally employed people would prefer to work from home part- or full-time.
It’s not always easy to create the right situation for you and your family, but it can be done. And it’s getting easier because companies are desperate to hire good people, and good people include women and moms.
I was really excited to interview for my Forbes column, Kim Shepherd, CEO of staffing firm Decisions Toolbox. A full 70 percent of her employees are women, and most of those are moms, and they all work from home, making their own schedule and earning great livings. Check out my profile of her on my Forbes post: